On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth. 0:53 Introducing Wes and Pam 3:55 Starting Rare Patient Voi...
Jan 31, 2023•35 min
Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process. 0:00 Intro 1:10 Chris’s background 2:00 Focus of leaders 7:15 Cost o...
Sep 17, 2022•37 min
Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today. 0:00 Intro 1:10 Bryan Howe’s background 3:08 Latest trend...
Aug 27, 2022•32 min
What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals. 0:00 Intro 1:10 Jim Cusick 3:58 The War for Talent 4:46 LinkedIn for recruiting 6:55 Why it’s...
Jul 30, 2022•10 min
Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success. 0:00 Introductions 1:12 Jonathan’s backgro...
Jun 18, 2022•48 min
Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses. 0:00 Introductions 2:19 Ann’s background 5:44 Georgetown...
May 21, 2022•34 min
Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedI...
May 14, 2022•52 min
Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in. 0:00 Intro 1:12 Introducing Lynn Smithpeter 2:35 Lynn’s career 3:38 Utilizing LinkedIn 7:07 ...
Apr 23, 2022•33 min
Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of LinkedIn and is expanding her network and recruiting new members for EO with ease. 0:00 Intro 1:15 Who is EO 3:38 Heidi’s career path ...
Apr 09, 2022•42 min
Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network , a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally. 0:00 Intro 1:1 Episode with Jim and Taylor 2:08 Key takeaways from blog 5:12 Evaluating network & firs...
Apr 02, 2022•13 min
Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date. 0:00 Intro 1:12 Episode with Liza 2:28 Photos 3:50 Headline 4:40 About section 5:53 Experience 6:47 Number of connections 7:55 Reason have g...
Mar 05, 2022•10 min
Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential. 0:00 Intro 1:12 Introducing Larry 2:30 Bryan Breckenridge & LinkedIn For Good 6:30 Blog post on beginners min...
Jan 29, 2022•52 min
During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion. 0:00 Intro 1:12 Introducing Tommie 3:35 Designing logo 7:00 L...
Jan 22, 2022•25 min
Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence. 0:00 Intro 1:12 Podcast topic 2:31 Starting on LinkedIn 4:18 Training with Colleen 6:48 Content strategy 10:53 Fluid plan 11:23 Schedul...
Jan 15, 2022•25 min
Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle” happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator. 0:00 Intro 1:12 Podcast topic 2:40 Account Mapping feature 3:30 Surprising stat 4:06 Great Re-shuffle 6:30 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory F...
Dec 18, 2021•7 min
Sarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake. 0:00 Intro 1:12 Podcast topic 1:50 LinkedIn Profile 2:08 Headline, About, Experience 3:22 Logo 4:10 Company page 6:35 Outro Sarah Bentley https://www.linkedin.com/in/sarah-m-bentley/ sar...
Nov 06, 2021•7 min
LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful! 0:00 Intro 1:10 Sales Navigator 5:37 Auto-generated leads 7:35 Sales preferences and search filters 9:15 Account map 11:12 Billing 12:40 Three versions 15:45 Benefits of Sales Navigator 19:10 Outro Intero Advisory Fo...
Oct 23, 2021•20 min
Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit. 0:00 Intro 1:10 Digital audits 5:08 User experience 7:45 Authenticity 8:46 SEO 11:45 Outsourcing blog writing 15:25 Google my business 22:15 Truth, tool, and tip 27:20 Outro Matt Culloty prosit...
Oct 09, 2021•28 min
In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects. 0:00 Intro 1:10 Job searching 2:55 Business development 4:40 Custom insights produced by LinkedIn 5:40 Outro Jim Cusick https://www.linkedin.com/in/jimcusick1/ jim@interoadvisory.com Intero Advisory Founder and CEO Colleen McKe...
Sep 25, 2021•6 min
The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer. 0:00 Intro 3:06 “Open to New Opportunities” button 4:30 Importance of listing location 6:30 How to be discreet with current employer 8:15 Updating profile, headlin...
Sep 11, 2021•19 min
Matt Culloty is the Web Developer and Founder of ProSitely and is Intero’s fractional Director of Technology. Matt and Jim discuss a hot topic that had the likes of Kylie Jenner and Dominos in hot water— web accessibility. The web is a public space for all, so it’s important that your company’s site is usable for people with disabilities. 0:00 Intro 2:00 Website Accessibility 6:00 Why 98% of websites are not accessible 9:20 Risks of not having an accessible website 11:32 SEO 12:00 ANDI 13:54 Goo...
Aug 28, 2021•22 min
Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting. 0:00 Intro 1:12 Episode with Jim 3:05 Do you need LinkedIn Recruiter 4:08 “Open to work” feature 6:16 Insights and data 9:00 Passive VS Proactive recrui...
Aug 14, 2021•19 min
Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it. 0:00 Intro 3:30 How LinkedIn differs from social media 5:06 Wall Street Article 9:30 Position of social media managers...
Jul 31, 2021•15 min
Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message. 0:00 Intro 1:04 Examples of bad messages 6:15 Example of good message 7:05 Be human 9:05 Truth, tool, and tip 9:40 LinkedIn Profile 13:00 Outro Tool- h...
Jul 17, 2021•14 min
Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment strategies, personalizing messages and posts, and how they manage unrealistic timeline expectations. Building a strong LinkedIn network is a marathon, not a sprint. 0:00 Intro 1:04 Conversation with Liza 3:17 Hesitations 6:12 Intentional content 8:20 Recruiting 15:30 Unrealistic expectations 18:00 Messaging that ...
Jul 03, 2021•27 min
Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests, and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy ...
Jun 19, 2021•33 min
Sydney Cusick is Intero’s Director of Client Engagement and works directly with clients on their LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start meaningful conversations with the right people and avoid having a large and random network. 0:00 Intro 1:40 Favorite things about Sales Navigator 5:38 St...
Jun 05, 2021•34 min
Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience. 0:00 Intro 1:03 Conversation with Sarah 3:36 Sarah’s content responsibilities 7:40 Airtable 9:20 Blog posts 12:50 Content from books 13:48 Creating im...
May 22, 2021•36 min
Colleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory’s Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can’t live without. 0:00 Intro 1:03 Conversation with Sarah 2:26 Assessing marketing tools 4:52 Canva Pro 9:00 Stock images 11:20 LinkedIn Sales Navigator 12:12 Airtable 17:55 Slack 25:2...
May 08, 2021•37 min
Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory. 0:00 Intro 2:12 Connection VS. Followers 7:40 Size of following...
Apr 24, 2021•30 min
