Colleen McKenna + Lynne Smithpeter

STANDOUT on LinkedIn

Apr 23, 2022•33 min

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Episode description

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.

0:00 Intro

1:12 Introducing Lynn Smithpeter

2:35 Lynn’s career

3:38 Utilizing LinkedIn

7:07 Vistage and Don Myers

10:18 Capturing voice

14:40 Working for a solopreneur

20:12 Building brand

23:55 Trusting relationship

29:35 Tips on LinkedIn positioning

32:16 Outro

Lynne Smithpeter