Colleen McKenna + Jonathan Oleisky

STANDOUT on LinkedIn

Jun 18, 2022•48 min

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Episode description

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.

0:00 Introductions

1:12 Jonathan’s background

5:50 Ten years of Kalix

9:05 Social platforms and billboards

17:06 Paid campaigns, authentic

20:10 Invest in market research

22:10 Reputation

26:00 Search engines and algorithms

28:36 Is LinkedIn becoming Facebook?

35:25 Closed network

37:14 Security and hackers

44:22 Key takeaways