Bonus: Mindset with Larry Eason + Colleen McKenna

STANDOUT on LinkedIn

Jan 29, 2022•52 min

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Episode description

Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.

0:00 Intro

1:12 Introducing Larry

2:30 Bryan Breckenridge & LinkedIn For Good

6:30 Blog post on beginners mind

8:00 Non-profits on LinkedIn

11:12 It’s business not social

12:20 Technology and strategic networks

19:30 Cold connection

25:20 Credibility

29:00 Ethos and telling a story

32:18 Startups VS nonprofits

38:15 Web 2.0