Creating Content for Your Audience

STANDOUT on LinkedIn

May 22, 2021•36 min

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Episode description

Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.

0:00 Intro

1:03 Conversation with Sarah

3:36 Sarah’s content responsibilities

7:40 Airtable

9:20 Blog posts

12:50 Content from books

13:48 Creating images for content

16:44 Engagement

20:00 Targeting audience

24:20 Company page

25:58 Google analytics

29:05 Third-party posting tools