Life Coaching Secrets - podcast cover

Life Coaching Secrets

Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.
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Episodes

230. How to Invite More Money Into Your Life

If money were a person, how would they feel about the way you treat them? Would they feel valued and respected—or neglected and resented? Money stirs up deep emotions, and for most people, that relationship is complicated . Some are reckless, spending without thought. Others are rigid, holding on so tightly that they block abundance. But both of these approaches are rooted in fear. There’s a better way: mindfulness with money. In this episode, I’ll show you how to shift your financial mindset, h...

Sep 10, 202531 min

229. What It Really Takes to Be a Successful Life Coach

If you’re just starting your coaching journey, this conversation will give you a clear inside look at what it takes to grow into a confident and successful coach. I sat down with Lindsay Mueller, one of our Mentor Coaches at Thriving Coach Academy, who has supported dozens of students through their training. Lindsay opens up about the most common challenges new coaches face, the feedback she shares most often, and why mentor coaching is such a powerful tool for growth. She also offers practical ...

Sep 04, 202526 min

228. You Can’t Be a Hater and a Winner

Have you ever scrolled through social media, seen someone absolutely crushing it, and felt that little pang of envy or skepticism? Maybe you’ve thought, “They just got lucky,” or “It must be nice to have that kind of privilege.” Here’s the truth: how you react to other people’s success is one of the strongest indicators of whether you’ll achieve success yourself. In this episode, we’ll explore why so many people struggle to genuinely celebrate others’ wins—and why tearing people down or doubting...

Aug 30, 202535 min

227. The Decision That Can Make or Break Your Coaching Future

In this episode, I’m sharing one of the biggest mindset shifts that took me from trying to “do it all myself” to finally receiving the kind of support that accelerated my success. If you’ve ever felt like asking for help is a weakness—or you’ve been trying to figure out coaching on your own—this episode will show you why the fastest and smartest path to success is choosing the right mentorship. I’ll also walk you through what makes Thriving Coach Academy the most powerful and modern coach traini...

Aug 24, 202535 min

226. How to Believe Without Evidence

Are you letting probability dictate what’s possible for you? We hear statistics all the time— Only 1% of people ever become millionaires. 80% of New Year's resolutions fail by February. Less than 1% of people run a marathon in their lifetime. But what if you stopped letting numbers define your future? The truth is, probability is based on the past.Possibility is about creating something new, something that has never been done before. You don’t need proof to believe in your vision—you just need t...

Aug 18, 202526 min

225. How to Put Yourself Out There As A Life Coach

Many aspiring coaches are paralyzed by the fear of being perceived as 'cringy' or trying too hard, often due to social media's 'surveillance culture.' This episode reframes 'cringe' not as a sign of failure, but as a necessary entry point to growth, confidence, and impact. It encourages listeners to shed the pressure of perfection, step into their 'becoming phase,' and join the 'arena' of those who dare to build a legacy, emphasizing that vulnerability and visible effort magnetize genuine connection and success.

Aug 17, 202537 min

224. Making 7 Figures Per Year As A Coach

This episode dives into the journey of building a 7-figure coaching business, emphasizing that success is less about hard work and more about expanding one's energetic and leadership capacity. Host Frank Macri shares personal insights, including how a simple phrase sparked a mindset shift and the financial breakdown of million-dollar years. He also outlines seven core strategies covering niche clarity, client success, delegation, marketing, premium offers, and crucial mentorship, all aimed at empowering coaches to define their own wealth and achieve their highest potential.

Aug 12, 202539 min

223. The Coaching Session You Thought You Ruined

Have you ever finished a coaching session feeling completely lost—like you weren’t sure if you helped your client at all? Maybe they left without a big “aha” moment, and you started doubting yourself. Or perhaps you walked away thinking you didn’t use the “right” coaching tool and wondering if the whole session was a waste. If any of this sounds familiar, you’re not alone. In this episode, we’re unpacking how to fully trust the coaching process. We’ll address the three most common fears coaches ...

Aug 07, 202525 min

222. Pricing Strategies for Coaches

How much should you charge as a life coach? And more importantly—how do you choose a rate that feels right while also attracting the right clients? Most coaches assume they should charge the "average" coaching rate—but that’s one of the biggest mistakes you can make. In this episode, we’ll break down: Why pricing yourself like everyone else is a mistake The surprising reason higher rates can make coaching easier to sell The most common pricing pitfalls (and how to avoid them) How to set a coachi...

Jul 25, 202530 min

221. Love and Marriage Coaching (Ft. Jen Funk)

In this episode, we have guest Jennifer Funk, a graduate of Thriving Coach Academy and relationship coach helping women transform their relationships—starting with themselves. After 23 years of marriage and years of therapy, Jennifer realized that awareness wasn’t enough. Real change required action, and that insight became the foundation for her coaching business. She shares what inspired her to step into this niche, the moment everything shifted in her own relationship, and the common patterns...

Jul 22, 202527 min

220. Growing A Coaching Business As An Introvert

Frank Macri challenges the notion that introverts cannot succeed as coaches, revealing their quiet nature as a superpower. The episode explores how to leverage introverted strengths for powerful coaching and authentic marketing, emphasizing deep listening and creating safe spaces. It also warns against self-limiting labels and distinguishes true introversion from fear, encouraging listeners to embrace their unique design for unparalleled success and impact.

Jul 17, 202534 min

219. The Big 3 Mindset Traps Keeping You Stuck

Host Frank Macri uncovers the "big three" mindset masks: overachieving, perfectionism, and people-pleasing, often worn to protect against perceived threats like judgment or failure. He details how each mask operates, its hidden fears, and the ways it silently erodes progress, leading to burnout, missed opportunities, and loss of authenticity. The episode offers actionable strategies and reflection questions for coaches to help themselves and their clients remove these masks, fostering deeper transformation and self-expression.

Jul 11, 202536 min

218. Why Clients Say YES to Coaching

This episode delves into the top reasons people hire life coaches, from overcoming being stuck to accelerating results and understanding their own minds. Host Frank Macri shares personal anecdotes and insights from his early coaching career, illustrating the diverse needs clients have and the evolving nature of a coaching business. It emphasizes why quality training, like that offered by Thriving Coach Academy, is crucial for aspiring coaches to meet the growing demand.

Jun 12, 202527 min

217. The Power of Accountability in Coaching

Accountability is one of the most underrated—and powerful—tools in the coaching process. In this episode, we explore what accountability really means and why it’s the missing link for so many people who know what to do… but still don’t follow through. Whether you’re a coach or on your own personal growth journey, this episode will help you understand how to build the right structures so goals turn into results. We’ll break down the two essential types of accountability—internal and external—and ...

Jun 10, 202530 min

216. How to Tell If Your Coaching Niche Will Make Money

Frank Macri dives into "niche viability," explaining why passion isn't enough for a successful coaching business. He outlines the two core criteria for a viable niche—a clear problem and people willing to pay—and exposes common mistakes coaches make, such as being too vague or targeting non-paying audiences. The episode also provides practical testing strategies and introduces the three "super niches" (health, wealth, relationships) as consistently profitable areas, emphasizing the importance of adapting to market feedback over personal desires.

Jun 07, 202528 min

215. How to Help Clients Feel Safe, Seen, and Heard

Building a strong coaching relationship isn’t just about making clients feel comfortable—it’s about creating both rapport and trust. Rapport is the initial connection, that sense of ease and relatability that makes conversations flow effortlessly. But trust is what allows clients to go deeper, take risks, and fully engage in the coaching process. Without trust, even the best rapport won’t lead to real transformation. In this episode, we’re breaking down the key differences between rapport and tr...

May 25, 202530 min

214. How to Know If You're in the Wrong Career

Is your career still the right fit for you? Or is it time for a change? More people than ever are questioning their career paths, wondering if there’s something more fulfilling, more aligned, or simply better out there. You (and your clients) deserve work that feels meaningful—not just something that pays the bills. But how do you know when it’s time to move on? In this episode, I reveal five key signs that indicate it might be time for a career change. If you’ve ever felt stuck, uninspired, or ...

May 19, 202536 min

213. Why Coaching Is the Most Secure Career in Today’s Economy

We’ve been sold a myth that job security comes from working for someone else. A steady paycheck, benefits, and a corporate ladder are supposed to make us feel safe. But in today’s episode, we’re flipping that idea on its head. Because the truth is— security doesn’t come from your employer. It comes from you . When you rely on someone else to decide your salary, your schedule, and your future, you leave yourself incredibly vulnerable. I’ll share why building your own coaching business is not just...

May 16, 202529 min

212. Dating & Relationship Coaching (Ft. Colleen Blatnick)

In this episode, we’re shining a spotlight on Colleen Blatnick, a Thriving Coach Academy graduate, who helps women over 40 break old patterns, rebuild confidence, and attract the lasting love they deserve. After meeting her own husband at 43, Colleen turned her personal journey into a powerful coaching practice. We talk about how Colleen works with clients, the unique challenges women face when dating later in life, and the most common habits that keep them stuck in unfulfilling relationship pat...

May 12, 202527 min

211. The Advantage New Coaches Don’t Realize They Have

Many new coaches doubt their readiness, believing more experience is needed. This episode challenges that by asserting a coach's unique essence—their natural energy, presence, and authenticity—is paramount for creating deep connections and attracting ideal clients. It highlights that while training refines skills, a coach's inherent "who" is the powerful container for successful client transformation, offering an "unfair advantage" in the coaching industry.

May 08, 202526 min

210. How to Unlock the Entrepreneur Within You

Discover how adopting an entrepreneurial mindset can transform your life, regardless of whether you own a business. This episode breaks down five key elements: taking full responsibility, recognizing opportunities, building win-win relationships, committing to lifelong learning, and taking smart risks. Learn how these principles empower you to expand possibilities and achieve any kind of success.

Apr 25, 202532 min

209. Designing a Coaching Business That Fits Your Life

Click To Get My New Book "The Thriving Coach" One of the biggest reasons people start a coaching business is for freedom—the freedom to choose when you work, how you work, and who you work with. But too many coaches unknowingly build businesses that demand all their time and energy, leaving them with little room for the lifestyle they truly want. In this episode, we’re diving into how to design a coaching business that works for you, instead of feeling like you’re working for your business. Whet...

Apr 17, 202527 min

BIG NEWS: The Thriving Coach Is Out Now 📚

It’s here! The Thriving Coach is out now—and in this episode, I’m sharing who it’s for, and how it can help you build a coaching career filled with purpose, freedom, and impact. ⁠ 📘 Click here to grab your copy of The Thriving Coach. ⁠ This book is for you. It's for those craving a more meaningful career—one where they can help others and truly change lives. This book gives you the tools to stay ahead of the curve and thrive in the next era of coaching. Plus—listen to the episode to learn about...

Apr 16, 202513 min

208. The Anatomy of a Coaching Session

Frank Macri discusses the structure of a coaching session, breaking it down into three key phases: beginning, middle, and end, also known as The Coaching Arc. He emphasizes efficiency and precision over length, highlighting the importance of establishing rapport, setting an agenda, identifying the 'big domino', using 'rulebook coaching,' creating action plans, and ensuring accountability. The episode also features a student testimonial about their experience at Thriving Coach Academy.

Apr 12, 202527 min

207. How to Get Out of Your Head and Coach Powerfully

Have you ever felt frozen by all the “what ifs” that swirl around in your mind as a coach? What if I mess up? What if the client doesn’t get results? What if I don’t know what to say? In this episode, we’re diving into a rarely talked about struggle—coaching paralysis. These are the thoughts that creep in before, during, or after a session... or even before you fully step into coaching. And here’s the kicker: these aren’t your clients’ thoughts. These are yours. We’ll explore how these doubts of...

Apr 06, 202528 min

206. How to Unapologetically Be Yourself

How much of your life is shaped by what others think of you? Do you ever hold back parts of yourself—your voice, your dreams, your truth—because you fear judgment? From an early age, we’re conditioned to seek approval. We’re taught to consider what our family, friends, teachers, and even strangers think of us. But in all that noise, one crucial question often gets ignored: What do you think of you? If you've never been invited to form your own opinion of yourself, that changes today. In this epi...

Apr 01, 202532 min

205. The Economy, Politics, and Your Coaching Business

Have you ever felt like the world is just… too much? With constant political shifts, economic uncertainty, and nonstop news alerts, it’s easy to feel overwhelmed—and even question the relevance of your coaching business. Maybe you've wondered, Should I speak up? Should I stay quiet? Does coaching even matter right now? In this episode, we’re diving into how world events impact your coaching business—and why they don’t have to . The truth is, circumstances are always changing. Every few months, t...

Mar 25, 202532 min

204. How You’re Secretly Pushing Success Away

This episode explores the hidden fears and myths that prevent individuals from achieving their desired level of success. It addresses common beliefs, such as success leading to loneliness or requiring sacrifice, and reframes them with empowering truths. The podcast encourages listeners to redefine themselves as successful and to embrace their inevitable success by overcoming self-sabotaging behaviors and mindset blocks.

Mar 20, 202533 min

203. It's OK To Want More

Have you ever felt guilty for wanting more in life—more success, more wealth, more fulfillment? Maybe you've told yourself to “just be happy with what you have,” or worried that aiming higher makes you selfish. But what if desiring more isn’t a flaw—it’s actually a sign that you’re stepping into your fullest potential? In this episode, we’re breaking down the biggest myths about ambition, success, and wealth, and why it’s completely OK to want more for yourself. Too often, people confuse gratitu...

Mar 14, 202528 min

202. How to Guarantee Your Coaching Success

Have you ever found yourself comparing your journey to other life coaches, wondering why their success seems to come so easily while you’re still figuring things out? Watching others thrive while you feel like you're struggling can be discouraging—but what if you’re measuring success the wrong way? Success isn’t one-size-fits-all. It comes in different forms, and understanding your unique path can make all the difference. In this episode, I break down the three types of success every life coach ...

Mar 08, 202532 min
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