222. Pricing Strategies for Coaches
Jul 25, 2025•30 min
Episode description
How much should you charge as a life coach? And more importantly—how do you choose a rate that feelsright while also attracting the right clients?
Most coaches assume they should charge the "average" coaching rate—but that’s one of the biggest mistakes you can make. In this episode, we’ll break down:
- Why pricing yourself like everyone else is a mistake
- The surprising reasonhigher rates can make coaching easier to sell
- The most common pricing pitfalls (and how to avoid them)
- How to set a coaching fee that feels bothaligned andprofitable
If you've ever second-guessed your rates, this episode will give you the clarity you need.
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