216. How to Tell If Your Coaching Niche Will Make Money
Summary
Frank Macri dives into "niche viability," explaining why passion isn't enough for a successful coaching business. He outlines the two core criteria for a viable niche—a clear problem and people willing to pay—and exposes common mistakes coaches make, such as being too vague or targeting non-paying audiences. The episode also provides practical testing strategies and introduces the three "super niches" (health, wealth, relationships) as consistently profitable areas, emphasizing the importance of adapting to market feedback over personal desires.Episode description
Many new coaches build their business around a niche that sounds exciting or feels meaningful—but never stop to ask: is this something people are actually paying for? In this episode, we’re diving deep into the concept of Niche Viability and why it’s the difference between a coaching business that thrives… and one that never gets off the ground.
You’ll learn the biggest mistakes coaches make when choosing a niche, why passion isn’t enough, and how to avoid targeting people who need help but won’t invest in coaching. I’ll also share simple, powerful ways to test your niche before you waste time building offers, websites, and content no one asked for. Plus, we’ll explore the three “super niches”, why they’re always in demand, and how to position yourself in a market that’s already spending money.
If you’re ready to stop guessing and start building a business around a niche that people actually want to pay for, this episode will help you get clear, focused, and profitable.
To start a successful coaching business, visit www.thrivingcoachacademy.com.