Rosie is CEO at Nibble, where they’re building the future of AI negotiation. Hit PLAY to hear: Using AI to personalize negotiations and increase engagement Deploying AI for targeted discounts Improving B2B operations Key timestamps to dive straight in: [08:11] AI enables personalized, natural language conversations effectively. [10:19] Consumer electronics brand avoids blanket promotions. [13:58] Insightful data reveals effective discount strategies. [17:01] Integration enhances customer-brand r...
Dec 11, 2024•34 min•Ep. 234
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! In this episode, we discuss: Why you need to embrace different content formats Personalization of content Customer research and customer-centricity The role of technology in co...
Dec 04, 2024•34 min•Ep. 233
Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. In this episode, we discuss: How Wikipedia can add to your brand’s credibility Guidelines to make the most out of your Wikipedia page Monitoring and maintaining your page Dive in: [04:42] Started Wikipedia-focused business, quit job in 2010. [06:01] Ideal client is not from any ...
Nov 27, 2024•34 min•Ep. 232
Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for...
Nov 20, 2024•30 min•Ep. 231
Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. In this episode, we discuss: Mapping content against the customer journey Actively thinking about the customer journey, or role-playing How content should serve both SEO and conversion goals Dive in: [06:14] Mapping on-site content to customer journey. [08:37] User journey encompasses emotional journey with brand. [10:27]...
Nov 13, 2024•33 min•Ep. 230
James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content...
Nov 06, 2024•37 min•Ep. 229
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google's ad system. [14:12] Google uses first-party data ...
Oct 30, 2024•38 min•Ep. 228
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can be more relevant Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily...
Oct 23, 2024•39 min•Ep. 227
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on. In this episode, we discuss: The complexity of attribution marketing Why focusing on single chann...
Oct 16, 2024•43 min•Ep. 226
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect...
Oct 09, 2024•33 min•Ep. 225
JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:2...
Oct 02, 2024•33 min•Ep. 224
Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houl...
Sep 25, 2024•36 min•Ep. 223
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustrati...
Sep 18, 2024•33 min•Ep. 222
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market jou...
Sep 11, 2024•37 min•Ep. 221
Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56]...
Sep 04, 2024•35 min•Ep. 220
Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] T...
Aug 28, 2024•34 min•Ep. 219
Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX...
Aug 21, 2024•30 min•Ep. 218
Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School. In this episode, we discuss: Understanding your audience and customers Why you need to m...
Aug 14, 2024•44 min•Ep. 217
Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners Dive in: [06:27] The pillars of TikTok. [09:17] Focus on 1-3 key products for promotion. [12:02] Create ag...
Aug 07, 2024•36 min•Ep. 216
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ...
Jul 31, 2024•36 min•Ep. 215
Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:...
Jul 24, 2024•31 min•Ep. 214
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Focused on product development and warehouse integration. [09:33] Catalogues evolved to personalized, cost-effective flyers. [13:18] Data tracking for cu...
Jul 17, 2024•30 min•Ep. 213
Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year. In this episode, we discuss: The seamless integration o...
Jul 10, 2024•35 min•Ep. 212
Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode...
Jul 03, 2024•37 min•Ep. 211
Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins requires dynamic...
Jun 26, 2024•38 min•Ep. 210
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads ...
Jun 19, 2024•32 min•Ep. 209
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now have single shorter headlines. [14:29] AI, smart bidding crucial for best results. [17:42] Tip ...
Jun 12, 2024•33 min•Ep. 208
Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Facebook’s automation tools The importance of accurate data tracking and integration Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive m...
Jun 05, 2024•38 min•Ep. 207
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan...
May 29, 2024•33 min•Ep. 206
Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of agile and scalable tech stack Dive in: [05:46] 54% browse online, maximize impact with both. [07:07] Technology affects physical retail experience, now...
May 22, 2024•33 min•Ep. 205
