Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
Episode description
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.
In this episode, we discuss:
- The importance of first-party data
- Data as the foundation for effective marketing
- Using tools to make first-party data implementation as easy as possible
- How first party cookie data can increase your advertising and email sales
Dive in:
[04:48] Left big tech to help small businesses.
[08:50] Collect our own data for powerful marketing.
[10:49] Enabling a domain-specific, non-shared cookie.
[13:29] More data improves Facebook ads targeting algorithm.
[19:13] Marketing fundamentally is about understanding your customers.
[20:07] Collect customer information to optimize targeted marketing.
[21:59] Insider Tips from Yiqi!
Find the notes here: https://keepopt.com/225
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