Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink
Episode description
Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.
In this episode, we discuss:
- How Wikipedia can add to your brand’s credibility
- Guidelines to make the most out of your Wikipedia page
- Monitoring and maintaining your page
Dive in:
[04:42] Started Wikipedia-focused business, quit job in 2010.
[06:01] Ideal client is not from any particular industry.
[08:19] Wikipedia can drive traffic and clean up your search results.
[10:34] Marketing is the main reason for wanting to have a page.
[16:05] Create account, disclose conflict, request edit review.
[20:42] Understand Wikipedia guidelines, avoid conflict of interest.
[22:24] Help Wikipedia by donating or volunteering.
[23:27] Insider Tips from Bill!
Find the notes here: https://keepopt.com/232
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