Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer demographics and behaviors Balanced approach to metrics and feedback in new channels The 5 facets to look at when deciding which marketplace to go with ...
May 15, 2024•34 min•Ep. 204
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience Strategically using global expertise and solutions Dive in: [05:10] Diversify sales channels to reduce risk. [08:20] Optimise proposition based on customer co...
May 08, 2024•26 min•Ep. 203
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge. In this episode, we discuss: The synergy between online and physical retail stores How different physical retail formats...
May 01, 2024•30 min•Ep. 202
Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa’s four key strategies for successful d...
Apr 24, 2024•43 min•Ep. 201
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the right metrics can make a difference Dive in: [07:41] Prioritizing technical foundation for SEO success. [10:55] Focusing on technical SEO for big improve...
Apr 17, 2024•38 min•Ep. 200
Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability Leveraging new features and community engagement Dive in: [05:03] Optimise YouTube videos for h...
Apr 10, 2024•39 min•Ep. 199
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands. In this episode, we discuss: Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines How AI plays a role in con...
Apr 03, 2024•33 min•Ep. 198
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitor And of course... DMARC, SPF, and DKIM! Dive in: [05:24] Differentiating between delivery and deliverability i...
Mar 27, 2024•28 min•Ep. 197
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. In this episode, we discuss: Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your em...
Mar 20, 2024•27 min•Ep. 196
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation. In this episode, we discuss: Why you should use predictive analytics in email marketing The importance of data-...
Mar 13, 2024•29 min•Ep. 195
Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and how they should do it leveraging zero-party data to effectively personalize emails Dive in: [03:58] Transitioned from writing to holistic email marketin...
Mar 06, 2024•34 min•Ep. 194
Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board. In this episode, we discuss: Using the power of storyt...
Feb 28, 2024•37 min•Ep. 193
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting with audiences Knowing your audience and business well for effective top-of-funnel marketing The power of video content and the necessity of iterativ...
Feb 21, 2024•39 min•Ep. 192
Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling in company culture The importance of selecting the right copywriters How effective briefing can impact creative work Dive in: [03:35] Ben shares his s...
Feb 14, 2024•36 min•Ep. 191
Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode, we discuss: How people are now moving from performance marketing to storytelling The importance of having a central theme in brand storytelling What...
Feb 07, 2024•34 min•Ep. 190
Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affiliate offer How paying commissions promptly positively affects your program and why reserves are key for handling refunds What competitive commission ra...
Jan 31, 2024•41 min•Ep. 189
Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketing How luxury and premium brands can utilize affiliate marketing successfully The collaboration between PR and affiliate marketing Dive in: [04:19] Affiliate marketing is still ...
Jan 24, 2024•35 min•Ep. 188
Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. In this episode, we discuss: The importance of diversifying your affiliate portfolio Why building strong relationships with your affiliates is key Video content and the future of affiliate marketing Dive in: [04:32] The different types of affiliates brands can incorporat...
Jan 17, 2024•34 min•Ep. 187
Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands. In this episode, we discuss: The importance of building relationships in affiliate marketing How to strategically integrate affiliates into your marketing strategy Choosing the right technology for your affiliate program Dive in: [02:19] Rachel’s affiliate marketing journey. [06:42] Affiliate activity needs clear targets and objectives. ...
Jan 10, 2024•38 min•Ep. 186
Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing. In this episode, we discuss: Why affiliate marketing is a balance between relationship-building and analytics The opportunities presented by th...
Jan 03, 2024•35 min•Ep. 185
Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. In this episode, we discuss: The power of user-generated content Why brands should bear in mind the ethical considerations and legal compliance for UGC How video UGC can elevate your content marketing strategy Dive in: [03:09] Why should brands car...
Dec 27, 2023•30 min•Ep. 184
Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! In this episode, we discuss: Why social commerce is more than social media selling How collaboration among teams is crucial for social commerce success Why your success in social commerce depends on authenticity Dive in: [02:00] Sophie’s journey into content marketing and so...
Dec 20, 2023•36 min•Ep. 183
Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates. In this episode, we discuss: Dynamic and personalized nudging Balancing push and pull strategies Understanding and applying psychol...
Dec 13, 2023•38 min•Ep. 182
Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement. In this episode you will learn: How Katrina helps her clients generate more traffic through content marketing What impact does visual content have on SEO? How to use Generative AI to speed up the creation process without sacrificing originality The team's writing pr...
Dec 06, 2023•37 min•Ep. 181
Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling. In this episode we discuss: Use LinkedIn as a resource for learning more about TikTok strategies Why is SEO becoming more important on TikTok? Generating original content is necessary for success How will the Shop ...
Nov 29, 2023•34 min•Ep. 180
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work. In this episode we discuss: What makes TikTok's creative offering unique? Why TikTok is more of an awareness platform than a platform for direct sales How can brands effectively test TikTok advertising? What percentage of ad spend do brands typically allocate to TikTok? Some potential ROI that brands could expect from TikTok advertising in the...
Nov 22, 2023•30 min•Ep. 179
Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. In this episode we discuss: How can businesses maximise their sales potential on TikTok Shop? What are the benefits of using live streams to drive sales? How to determine the success of influencer collaborations S...
Nov 15, 2023•36 min•Ep. 178
Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!! In this episode we discuss: How to set up fulfilment for TikTok Shop How to driv...
Nov 08, 2023•42 min•Ep. 177
Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy. In this episode we discuss: Selling via methods OTHER than TikTok Shop Organic TikTok Creator TikTok Strategies to engage with influencers and ensure better outreach and engagement The balance between perfection in content creation and the need for consist...
Nov 01, 2023•46 min•Ep. 176
Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients. And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check. In this episode we discuss: You need clear goals to develop a social media strategy How can ...
Oct 25, 2023•33 min•Ep. 175
