Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!

In this episode, we discuss:

• Why social commerce is more than social media selling
• How collaboration among teams is crucial for social commerce success
• Why your success in social commerce depends on authenticity

Dive in:

[02:00] Sophie’s journey into content marketing and social commerce.

[04:41] How LiSA was founded.

[05:51] What social commerce encompasses.

[09:57] Working out how to start your social commerce strategy.

[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.

[18:38] Sectors that are on social commerce.

[22:05] Authenticity is key for brands to find success with social commerce.

[23:49] Listen to Sophie’s Insider Tips!

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