Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
Episode description
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.
In this episode, we discuss:
- Diversification as a way to manage business risks
- Why you should consider selling overseas
- How to make it a success
- Why it’s important to localize customer experience
- Strategically using global expertise and solutions
Dive in:
[05:10] Diversify sales channels to reduce risk.
[08:20] Optimise proposition based on customer country requirements.
[12:42] Can we handle this in-house or outsource?
[13:36] Maintaining local knowledge essential for international business.
[17:14] Hiring experts leads to better outcomes in-house.
[18:08] Insider Tips from Paul!
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