TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
Episode description
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.
In this episode we discuss:
- What makes TikTok's creative offering unique?
- Why TikTok is more of an awareness platform than a platform for direct sales
- How can brands effectively test TikTok advertising?
- What percentage of ad spend do brands typically allocate to TikTok?
- Some potential ROI that brands could expect from TikTok advertising in the future
[04:37] TikTok offers unique content that appeals to youth.
[08:33] Test TikTok, but limit the budget.
[10:27] Similarity between Meta and TikTok misunderstood.
[15:47] TikTok demands valuable content and unique branding messages.
[19:11] Paid social shifting and creative focus are now crucial.
[20:32] TikTok shop competing with Google.
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