Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.

In this episode, we discuss:

• Dynamic and personalized nudging
• Balancing push and pull strategies
• Understanding and applying psychological mechanisms

Dive in:

[03:57] Testing behavioral interventions.

[08:28] How scarcity nudges and other psychological mechanisms affect returns.

[10:48] Product pages should be better and more personalized using AI and tech.

[14:06] Basic knowledge of behavioural science helps businesses.

[18:52] Simplification is key for effective communication.

[23:45] AI and behavioural science combine for insights.

[29:37] Combining AI with behavioral science for influence.

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Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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