Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly
Episode description
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!
In this episode, we discuss:
- Why you need to embrace different content formats
- Personalization of content
- Customer research and customer-centricity
- The role of technology in content marketing
Dive in:
[03:33] Content marketing focuses on customer engagement, sales.
[07:21] Repurpose content considering customer intent and format.
[11:27] Miss rich research in B2C, customer engagement vital.
[14:00] Content positioning varies across web and mobile.
[18:55] Stradivarius excels in engaging, native video content.
[20:46] Insider Tips from Irem!
Find the notes here: https://keepopt.com/233
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