Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
Episode description
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.
In this episode, we discuss:
- How to build a successful B2B eCommerce strategy
- Understanding the needs of B2B customers
- Tailoring the experience
- The long-term benefits of B2B eCommerce
Dive in:
[04:51] B2B offers scalable, economical way to expand.
[08:26] Selling to businesses requires different strategy.
[09:45] Merchants must plan and market for success.
[14:16] Biggest used features of the SparkLayer system.
[17:06] 50-50 split between experienced and new B2B merchants.
[20:34] Insider Tips from Alex!
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