Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
Episode description
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox.
In this episode, we discuss:
- What’s new in Google Ads
- What’s currently working
- And what’s still working well
Dive in:
[04:56] Google can use AI to track user data.
[09:36] Google AI chat box creates ad content.
[10:49] Search ads now have single shorter headlines.
[14:29] AI, smart bidding crucial for best results.
[17:42] Tip for using Performance Max.
[22:30] Insider Tips from Becky and Jonny!
Find the notes here: https://keepopt.com/208
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