Monica is deep in her move to DC (follow along on her TikTok and Instagram !) so we're going to be replaying a few episodes the next few weeks. This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below: There's a lack of representation for 30-something vlogg...
Jan 30, 2024•46 min•Season 1Ep. 49
Welcome back to our weekly deep-dive on the creator economy. Whether you're a content creator experiencing frustration or aiming for significant growth, this episode delivers tailored advice to navigate and thrive in the specific challenges of your current phase. Here's what's in this week's episode: Dive into proven strategies for overcoming challenges in the intermediate phase of content creation Uncover insights on audience growth tactics tailored to the unique struggles of content creators o...
Jan 23, 2024•49 min•Season 1Ep. 48
Welcome back to our weekly deep-dive on the Creator Economy. Below is what we discuss this week: Unlocking 2024 Trends: Insights into the evolving creator economy and strategies to stand out in the new year, including the unique opportunities in January when major creators take social media breaks. This less cluttered landscape presents opportunities for smaller creators to gain visibility and engagement. Content Creativity and Brand Collaboration: Embrace the shift towards unique storytelling i...
Jan 16, 2024•39 min•Season 1Ep. 47
Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences. LTK's new planning tool provides creators with an easy-to-use content planning solution. Primet...
Jan 12, 2024•6 min•Season 1Ep. 46
Welcome back to Inside the Click, your go-to hub for all things in the creator economy. In this episode, we delve into the influencer realm, exploring the importance of embracing your unique authenticity and resisting the urge to conform to the standard influencer archetype. Holistic Discussion on Niches and Pivoting: A deeper exploration into holistic approaches related to niches, pivoting, and the importance of authenticity. Imposter Syndrome and Inspiration: Reflections on imposter syndrome, ...
Jan 09, 2024•28 min•Season 1Ep. 45
Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane. Listen to episode 1 first! ( Apple Podcasts / Spotify ) Here's what we discuss: Building Platforms and Growth Strategies (01:00) Discussion on the challenges creators face in expanding across various platforms. There's a need for a holistic strategy, advising starting with one platform and gradually expanding. Navigating Platform Growth (04...
Jan 02, 2024•24 min•Season 1Ep. 44
Welcome back to our weekly deep-dive on the Creator Economy. This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week! We discuss: Managing multiple platforms and links, as well as considerations for linking to retailers. The impact of algorithm updates and the importance of consistency ...
Dec 19, 2023•39 min•Season 1Ep. 43
Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes. What went down this past week: Whalar's Lighthouse Launch : Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing hope for influencers and aspiring entrepreneurs. TikTok Updates: TikTok now allows AI-generated con...
Dec 15, 2023•5 min•Season 1Ep. 42
Welcome back to our weekly deep-dive on the Creator Economy. This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below: There's a lack of representation for 30-something vloggers on YouTube , compared to younger and older creators. It seems there's ...
Dec 12, 2023•46 min•Season 1Ep. 41
Welcome back to "Inside the Click" with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes! What went down this past week: Rodeo's Game-Changing Beta App Rodeo dropped their beta app, changing how creators bank on their content. Get paid based on how users engage, thanks to the 'creator fund'. Check out shoprodeo on IG to jump on the beta train! The Big Scoop from The New York Times Nothing groundbreaking, just more love for the booming creator economy...
Dec 08, 2023•3 min•Season 1Ep. 40
Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce. Here are the highlights: NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, making connections between sports and influencer marketing. Athletes are naturals at telling stories, ma...
Dec 05, 2023•38 min•Season 1Ep. 39
In today's Five on Friday Influencer News Episode we're covering: NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation. Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management. TikTok's Black Friday ...
Dec 01, 2023•4 min•Season 1Ep. 38
Replaying our AI deep-dive episode and what it means for Creators. We discuss two Influencer-specific AI products: The Leap's digital product creator Voila's product identifier technology Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.substack.com Email at hello@insidetheclick.com...
Nov 29, 2023•11 min•Season 1Ep. 37
Welcome back to our weekly deep-dive on the Creator Economy. This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down. We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience conversion into December (and 2024)! Let's Connect! DM on Instagram at @insidetheclick Follow us on TikTok at @insidetheclick Subscribe to our Substac...
Nov 28, 2023•49 min•Season 1Ep. 36
Welcome back to our weekly deep-dive on the Creator Economy. We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode , which includes what to do on the actual days to set yourself up for success. Below is what we discuss: Where to start when it comes to planning your Black Friday/Cyber Monday content How to make sure you get the 'last click' during this crowded time Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Bla...
Nov 21, 2023•53 min•Season 1Ep. 35
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: More Instagram updates for Influencers TikTok video hacks for Influencers People are getting news on TikTok now more than ever Lots of Black Friday sales are starting THIS WEEKEND! Don't forget that we have THREE holiday prep episodes for you to dive into as Black Friday/Cyber Monday approach! Part 1 - using data to plan your holiday content Part 2 - why you need to start po...
Nov 17, 2023•3 min•Season 1Ep. 34
Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season. Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday! Part 1 - using data to plan your holiday content Part 2 - why you need to start posting for holiday ASAP Part 3 - what do to on Black Friday and Cyber Monday to optimize your content Let's Connect!...
Nov 15, 2023•3 min•Season 1Ep. 33
Welcome back to our weekly deep-dive on the Creator Economy. This week we are doing a deep dive on Flip , the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing. We discuss: Why you need to be on Flip NOW How intent plays a major role in purchase on social media platforms vs in an e-commerce app What will happen to multi-brand retailers if apps like Flip take off? Why retailer/brand loyalty programs don't matter when Consumers use Flip Don't ...
Nov 14, 2023•26 min•Season 1Ep. 32
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram. CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored posts on Instagram as part of their 2024 influencer marketing trends report. The TIk Tok creator fund coming to a close after 3 years The Wall Street J...
Nov 10, 2023•4 min•Season 1Ep. 31
Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck. We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools to help Creators. Show links below: Amazon Press Release for Holiday Promotions TLDR Substack Holiday Prep Episodes: Part 1 - using data to plan your h...
Nov 08, 2023•7 min•Season 1Ep. 30
Welcome back to our weekly deep-dive on the Creator Economy. Today we are talking about bonus programs on different platforms (specifically Mavely and Howl). We discuss how to tell what bonus program is best for you and your Influencer business going into holiday . Don't forget that we have THREE holiday prep episodes for you to dive into! Part 1 - using data to plan your holiday content Part 2 - why you need to start posting for holiday ASAP Part 3 - what do to on Black Friday and Cyber Monday ...
Nov 07, 2023•24 min•Season 1Ep. 29
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram has TWO MORE updates, one of which could be a really fun for Influencers to engage with their audience around this Holiday time Pinterest launches a hub to educate Creators and help them grow College of Influence launches a Preparing for Holiday Blog Post You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbo...
Nov 03, 2023•3 min•Season 1Ep. 28
Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode, we talk about social selling and what impact it's making in the creator economy. We're taking a peek inside the Flip app to get an in-depth view of the latest form of social selling. Let us know what else you want us to dig into for next week's Insights episode! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodca...
Nov 01, 2023•6 min•Season 1Ep. 27
Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can approach your evolution as an Influencer. Below is what we discuss: Strategic Insights for Content Optimization: Dive into essential data-driven strategies, focusing on enhancing content performance to boost engagement within the influencer realm. Visual Content Analysis for Enhanced Engagement: Visual analysis of content performance is important - look at high-performing posts against lower-performi...
Oct 31, 2023•15 min•Season 1Ep. 26
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Instagram launches a slew of updates Apple Pay for Later rolled out to everyone Farfetch gets the go-ahead to buy into Yoox Net-A-Porter Gen Z is going to buy from social this holiday Sephora sale starts today for Rouge You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tld...
Oct 27, 2023•4 min•Season 1Ep. 25
Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode we talk about overcoming imposter syndrome and breaking down what happens when imposter syndrome takes the front seat: perfectionism, paralysis, people-pleasing, and procrastination. Let us know what else you want us to dig into for next week's Insights episode! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcas...
Oct 25, 2023•5 min•Season 1Ep. 24
Welcome back to our weekly deep-dive on the Creator Economy! This week we want to re-share our episode discussing how you can approach expanding your platforms as you grow your business. Below is what we dive into: The perks of being an Influencer (0:48) Using new platforms, overview (3:39) Reddit deep-dive, including Laniege's foray onto the platform (4:32) Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33) Creator paywalls - an opportunity to leverag...
Oct 24, 2023•52 min•Season 1Ep. 23
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Amazon is making Influencer tools available to everyone Instagram remains as the most impactful social media platform ahead of TikTok Walmart is beefing up its Marketplace to compete with Amazon during the holidays Consumer resilience is strong and consumers are still spending. They spent more in September than in August Uniqlo is planning a North America expansion with over...
Oct 20, 2023•4 min•Season 1Ep. 24
Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry. In this episode we talk about leveraging trends to boost your exposure and success as a Content Creator. Let us know what else you want us to dig into for next week's Insights episode! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.substack.com Email at hello@insidetheclick.com...
Oct 18, 2023•6 min•Season 1Ep. 22
Welcome back to our weekly deep-dive on the Creator Economy. This week we discuss the scams that unfortunately happen in Influencer marketing. It's so important as you grow as a Creator that you stay true to yourself and your audience, and that you don't fall into any traps as you find resources to grow your business Below is what we discuss: The line between good marketing and false marketing for your business Why emotionally connecting with your target sells , and may take longer if you do so ...
Oct 17, 2023•24 min•Season 1Ep. 21
