Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Is Instagram going to bring back its Paid Reels Program ? Spotify is testing AI to translate podcasts Reddit published a study showing the platform engages film and tv audiences Cirque du Soleil launches their own Influencer Network Amazon Prime Day was up year over year ...in items purchased You can find our daily quick influencer updates here (and you can subscribe to get ...
Oct 13, 2023•4 min•Season 1Ep. 20
Changing things up this week - we want to give some deeper insights into the Influencer industry. In this episode we talk about AI and how it's coming to life in this space. We discuss two Influencer-specific AI products: The Leap's digital product creator Voila's product identifier technology Let us know what else you want us to dig into for next week's Insights episode! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.subs...
Oct 11, 2023•11 min•Season 1Ep. 19
Welcome back to our weekly deep-dive on the Creator Economy. This is our FINAL holiday prep episode in our three part series! This week is all about Black Friday and Cyber Monday, the peak of Holiday shopping. Below is what we discuss: Where to start when it comes to planning your Black Friday/Cyber Monday content How to make sure you get the 'last click' during this crowded time Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!) What ...
Oct 10, 2023•53 min•Season 1Ep. 18
Hello and welcome to inside the click’s five on Friday episode where we breakdown this week’s need-to-know news in influencer marketing in under five minutes. Today it’s just me, Monica so let’s get into it! Washington Post reporter Taylor Lorenz who writes about social influence on the internet released her book EXTREMELY ONLINE: The Untold Story of Fame, Influence, and Power on the Internet . The book reveals everything “behind the gram” that has gone on in the influencer space as it has evolv...
Oct 06, 2023•3 min•Season 1Ep. 17
Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Michelle is breaking down ' Holiday ' and how the definition of the term evolves over the next 3 months. Have a term you want us to break down? Reach out via one of our channels below. Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Substack insidetheclick.substack.com Email at hello@insidetheclick.com...
Oct 04, 2023•4 min•Season 1Ep. 16
Welcome back to our weekly deep-dive on the Creator Economy. This is our second of THREE holiday prep episodes! Below is what we discuss: Getting the most out of the LTK app Planning content ahead of time - themes by month leading up to Black Friday/Cyber Monday and Christmas/New Years How to create desire for your audience in this economic climate One product, multiple retailers - how do you decide who to link to? Using FYPM to research brand collabs Why being an influencer is actual work, and ...
Oct 03, 2023•41 min•Season 1Ep. 15
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Forbes launched their top creator list for 2023 ( link ) Creator events: Amazon Creator Summit & LTK Con LTK Beauty Shopper Study shows people trust influencers in the vertical ( link ) Holiday is coming - what to do to get ready, and some steps to start planning; Listen to our holiday prep, part 1 podcast here ( Apple Podcasts / Spotify ) You can find our daily quick in...
Sep 29, 2023•5 min•Season 1Ep. 14
Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below: Example 1: Using only Flat Fee and Sales to calculate ROAS Flat Fee: $100 Sales Driven: $200 ROAS: $200/$100 = $2.00 Example 2: Using Flat Fee + Affiliate CPA and Sales to calculate ROAS Flat Fee: $100 Sales Driven: $200 CPA: 10%, or $20 from $200 in sales ROAS: $200/$120 = $1.67 Links to our past 2 Dictionary ...
Sep 27, 2023•4 min•Season 1Ep. 13
Welcome back to our weekly deep-dive on the Creator Economy. This is our first of THREE holiday prep episodes! Below is what we discuss: Looking at holiday trends Looking at your own data to figure out what works for you and your audience Developing holiday-related story-arc's to engage your followers and drive conversion Being mindful of this year's economy and how to approach less spending power What we learned from the pandemic What platform should you use for your links this holiday season? ...
Sep 26, 2023•30 min•Season 1Ep. 12
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition: Walmart and Amazon have competing sales in October, and TikTok wants in on the action The TikTok Shop launched, and the shops don't look legit Influencer Marketing spend is trending to reach $34b by the end of this year The LTK app sale is underway Holiday search terms you should start making content for NOW - get set up to have your best holiday season yet! Let's Connect! I...
Sep 22, 2023•5 min•Season 1Ep. 11
Word of the Week Wednesday is back to add to your Influencer Dictionary. This week, Monica is reviewing the term "sub-affiliate" along with the pros and cons of being a "sub-affiliate" as a content creator. Influencer pro tip on order tracking issues is mentioned as well! Let's Connect! Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Email at hello@insidetheclick.com...
Sep 20, 2023•3 min•Season 1Ep. 10
Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can start to approach using new platforms. The perks of being an Influencer (0:48) Using new platforms , overview (3:39) Reddit deep-dive , including Laniege's foray onto the platform (4:32) Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33) Creator paywalls - an opportunity to leverage your superfans! (31:15) Our million dollar idea that will certainly happen ...
Sep 19, 2023•52 min•Season 1Ep. 9
Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes. In today's edition: Pinterest launched a new body type technology that uses AI and 5 billion photos on their platform to add diversity into their AI innovations. Link here . Mavrck did a study showing shifts in how US creators earn their money - affiliate has increased in the past 2 years which shows the power in that data. Link here to a summary of the study . Insider published an articl...
Sep 15, 2023•5 min•Season 1Ep. 8
Part 2 of our 2 episode deep-dive on using data! This episode continues to dive into conversion and things you can do to boost it. We also talk a bit about Collages and how you can make these more effective. (:26) - Thoughts on Collages and how to use them better (5:38) - Is conversion rate the most important metric to pay attention to? What can you do if conversion is not as strong as it could be? Let's Connect! DM on Instagram at @insidetheclick Follow us on TikTok at @insidetheclick FOLLOW AL...
Sep 14, 2023•9 min•Season 1Ep. 7
Welcome to our 'Word of the Week Wednesday' where we break down a popular industry term that you should know, in an easy-to-digest way! Our first episode is all about Conversion. What are people asking when they say 'can you drive conversion?' What other topics do you want to get a deep-dive on? Let us know! Let's Connect! DM on Instagram at @insidetheclick Follow us on TikTok at @insidetheclick FOLLOW ALONG Instagram: @insidetheclick TikTok: @insidetheclick YouTube: InsidetheClickpodcast Email ...
Sep 13, 2023•4 min•Season 1Ep. 6
Part 1 of our 2 episode deep-dive on using data! WE LIVE FOR THIS STUFF. We talk about: (1:00) Sephora vs Ulta: loyalty program comparions and what you should link to during the sale (8:00) Q&A: how to use trending products in a way that will convert your audience (15:00) How to figure out what content is and is not working for you Let's Connect! DM on Instagram at @insidetheclick Follow us on TikTok at @insidetheclick FOLLOW ALONG Instagram: @insidetheclick TikTok: @insidetheclick YouTube: ...
Sep 12, 2023•21 min•Season 1Ep. 5
Welcome to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes. In today's edition: • You can finally use search in Threads. As of this week, Threads has expanded search to 'most' English and Spanish-speaking countries, including US. Be prepared for another spike in the platform. • LTK Award nominees are out. You can cast your vote for different categories by going to a nominee's LTK shop and favoriting 5 or more of their products. Categories include famil...
Sep 08, 2023•3 min•Season 1Ep. 4
Here's what we're covering in today's episode: Affiliate vs Campaign monetization (1:10) Diversification across platforms for better earnings (2:39) Facebook's algorithm changes affect external link reach. (10:14) High purchase intent audience means better conversion (14:55) Impact of external linking and app tracking (16:05) Different experiences with linking solutions like Tap to Shop and ShopMy (18:45) Introduction of Lemon8, a visual micro-blog platform. (22:30) Episode Links Lemon8 https://...
Sep 05, 2023•30 min•Season 1Ep. 3
Here's what we're covering in today's episode: The newest tool for your business: Impact's Creator Marketplace (4:02) Monica & Michelle discuss Impact's new app, which is designed to simplify the influencer marketing process by providing tools for creating tracking links, managing proposals, and applying to brands. They explore the potential benefits of this platform for both influencers and brands. Threads and Influencer Engagement (10:01) Thoughts on Threads and its potential for creators,...
Aug 29, 2023•38 min•Season 1Ep. 2
The Creator industry is constantly evolving and growing at an exponential pace. You get all of these new platforms and new ways of doing things are popping up literally every day. We created the Inside the Click podcast to help you stay on top of it. Here's what we're covering in today's episode: The need for an impartial data-driven perspective in the creator economy (1:33) Limitations of going viral (2:26) The future of the creator economy (14:50) Prioritizing affiliate or sponsored posts? (19...
Aug 22, 2023•26 min•Season 1Ep. 1
Welcome to Inside the Click, the weekly creator economy podcast for the inside scoop on the world of influence. We’re your hosts, Monica and Michelle, who are here to cut through the noise and show you what’s really going on in the industry and how you can unlock everything it has to offer. From keeping a pulse on new platforms to digging into monetization data (we are analytics nerds at heart) to discussing consumer trends, we’re your end-to-end guide on this ever-evolving space. Stay ahead of ...
May 31, 2023•42 sec
