Monica: [00:00:00] Hello, and welcome back to Inside the Click. I'm Monica. I'm Michelle. And we are here for your data driven insights into the influencer and creator economy space.
Michelle: And so today we are diving into, we talk about like niches and we did we did a podcast on this. And A little bit ago more around pivoting, but this is really just a little more holistic.
And I think it's a pretty fun conversation. You need to be you. Yes.
Monica: Yes. And if and after the episode, if you're feeling inspired, but you still have some question marks, you can go back a few episodes and we have something on imposter syndrome, which can kind of piggyback on to this.
Michelle: Yes. Cool. Let's do it.
So
Monica: the reason why he made it look so easy was because he was like, okay, so first what you're going to do is [00:01:00] take a comb and then you're going to make a diagonal here. So then you're going to grab these hairs and then there's more and then pin them out of the way. So once you pin that then your ponytail goes with the eyeline.
So you Decide where the ponytail placement goes based off like where your eyes are. So you just go up, go up, and that's where the ponytail goes. I never knew this. I cheered for however many years. No one explained a ponytail to me. And then, do you remember in middle school, where you would take a ponytail and You would kind of like flip it in.
Okay, so you flip it the other side. If you flip it the other side, then it creates this boop, of volume. And I was like,
Michelle: But that, that hinges on the ponytail being like enough far away from your head. [00:02:00]
Monica: Yeah, so you have, so he was like, you pull, so you, once you ponytail it, then you kind of loosen it. And then.
You do the thing and then everything's still loose again, but then you tighten it and it comes back, and then this part that you have clipped, then you bobby pin it back.
Michelle: I always think that's so funny. I've seen two like where you do two ponytails.
Monica: Yeah, I've never tried that, but I do see the girlies do it.
Michelle: Yes, I feel like I've done it one time and it actually looked okay. But then I just always forget
Monica: about it. That's the thing. You're going to see this once and then my ADHD brain is going to be like, never happened.
Cool. That you had that experience.
Michelle: Oh, and I watched World Housewives. Yeah important. Super important. Now I'm watching [00:03:00] Miami. Where like
Monica: Yeah, I didn't watch a lot of Miami. I think at the time I was starting to get, when Miami came out, I was kind of burnt out on the franchise. Yeah. It came out
Michelle: at a weird time. I Think so some people told me don't watch until season four.
Okay,
Monica: so then that makes sense because I never made it to season four. I think I made it like the first or two and I was like, no.
Michelle: Yeah, so that's where I'm starting. Okay. There's this one girl on it that it's just she's just like a pillow face Like it's too much Yeah, I don't I don't know why people think that looks good.
Monica: I don't know I think it's like it just spirals and if they go [00:04:00] to the person Who's just gonna encourage that or just be like, yes, whatever you want versus someone who will be like, let's take a break I don't know. I feel like there's some practitioners who are just gonna be like, okay, because you're paying me versus being like Let's evaluate, but it's kind of like,
Michelle: I've been seeing , 2 of the housewives on of New Jersey are , doing it more like Teresa and Dolores.
And I actually really like Dolores, but I've seen 2 recent pictures of them and I'm like, they all have the same face. Yes. Everyone is wanting the same face. Yeah. And I
Monica: feel even not even on that level. If you go to Dallas, every girl 25, 26 to 35 has the same face. I was talking to my aunts about this, [00:05:00] and I was like, Oh, and I think my therapist was talking about this too.
It's like, you would think every girl is going to the same place. Because Everyone looks exactly like you go to a coffee shop and they have the same exact work that's been done. It is wild. It is wild.
Michelle: That's what, I think that this is also where that space and the influencer space kind of like overlaps a bit.
And you know what I was actually thinking the other day because We know that I'm trying to get in a flip. Yes, we have to talk about that. But I was watching some of the videos. And then even just thinking to like the beauty people that you see, it's all this like really heavy like, I want to [00:06:00] do this dramatic looks and no one, Is or at least the ones that , I've been getting served and maybe it's just because I keep seeing that content and watching and so it's giving me more.
But no one is really like, here's how to do it naturally. And it's like, if people want to show lip stuff, it's all like, here's my really puffy. Yeah. Thing. And cause that's what's desirable. But everyone's like losing their uniqueness
Monica: Yep. Yeah, because If you're injecting everything, there's only one way to really inject something.
So you're gonna end up looking like everyone else But I did see something interesting where celebrities are starting to remove their lip filler Yes, and I think that that'll be a really interesting trend. I stopped getting [00:07:00] lip filler Like a year and a half ago, two years ago, maybe because it would migrate up like they injected too much.
And so then I would migrate and I was like, this is miserable. But what's more miserable is how weird that looked is getting flip filler dissolved. It is the most painful experience.
Michelle: I have seen videos on that.
Monica: Oh my gosh. It is insane. I was. Sobbing, basically it's just waterworks, waterworks, she's you're doing great, you're doing great.
And I'm just like, huh, because I literally stick the needle do you,
Michelle: it can either go away on its own or is it if it's not going away fast enough, then you get it dissolved.
Monica: Yep. Because it had left the lips and migrated up to the upper lip.
Michelle: And it gets all like black and blue and bruised and stuff. Yeah,
Monica: it's, it's awesome. [00:08:00] So now, because I have a really gummy smile, so I get like the gummy smile thing. So it's three units of Botox here and then three here. And then sometimes I'll do a lip flip. And I'd rather do that than lip filler.
Michelle: That one influencer that we follow, I forget her name now, but she posted her experience of the lip flip, and I thought that that looked good.
I
Monica: think, because, and it's so many minimal, minimal units of Botox that if you exercise a lot too, then It doesn't last as long, which is a nice insurance policy if you're not sure about it. Now, if like, that's your jam, and you run 10 miles a day, then it's kind of a waste of money. But, yeah.
Got it. Much better than this whole lip filler thing because that was just, and it's so expensive. That's the, I think that's the [00:09:00] interesting topic about injectables is how many people have them and how expensive they are. Like any given day to get your lips filled, that's 600. Really? It's insane. If you, your homework.
If look up because also I do live in Dallas, so I'm sure it's more expensive in Dallas than it is in other places But other than LA, but if you look up Boston look up different med spas And if they disclose most don't disclose the pricing first of all, but if they have
Michelle: tried to look up Pricing and it's, it's very like, it depends, you know, like they, they don't.
Monica: Because once they get you in there, you're already excited. You're already ready to go. And then you're more likely to just pay it than to be like, [00:10:00] okay, it's 700 dollars. Like, but yeah, there's a lot of people who are paying. And if you're getting your lips done, you're probably also getting Botox and you're probably getting other things.
Like it is not, it is not cheap.
Michelle: It's kind of funny because everyone's kind of paying to look like the same person. Yes,
Monica: that's exactly what's happening. So
Michelle: that's one thing that I do think is Really interesting and I feel like can be in so like intimidation factor with this space, because sometimes you'll be looking through and even like in the L.
T. K. app. I know that they're trying to increase their diversity, but it's like, there's this look that is heavily. [00:11:00] Yeah. And even if you write all the social media platforms, they share with you like the same things that you're looking at. And so if you are like, Oh my gosh, this really like tall, super thin, like I need this to be an influencer.
And then you're served another one that's like that in another one. And it can definitely, I can see it. Being , really jading the right word and I think also make you feel like you are not. Good enough. Yeah, but that's where if you're trying to break through in this space It's like that's already kind of taken care of and if you're not like that That's where you can really play up your uniqueness
Monica: Yeah, and I think to I've two thoughts on that One is there's also that subconscious [00:12:00] component to it you know how like With social media marketing, if you keep sharing what your audience is expecting, then it's going to do better.
They're going to stay there because they're already like in the habit of expecting a certain thing. When they start to get used to this look, this aesthetic, then Even if it's a different person, they're like subconscious. It's already like, Oh, I already know that I'm already comfortable with that.
And then it kind of spirals and it's not even a conscious thing that people are doing, which is wild. But to your point about there being that opening for so many people, no matter if you fit that or not, I think about that a lot with doing petite content. I've always been so hesitant to do that because in my head, I'm like, [00:13:00] okay, I'm eliminating.
a huge audience and I don't wear petite clothes anyway, so it's like Should I not but then it's also like now i'm starting to get into it a little bit more Because I do see how much harder it is to find petite creators And yes, if i'm petite and creating content, why am I not? Making sure that I can be found with that and then to the other point and I haven't even talked to you about this yet But I was thinking about starting Another tick tock where it's in Spanish.
So Tapping into that audience because there's so many American English speaking fashion content creators, but there's not as many Yeah, who are [00:14:00] Spanish speaking even if you combine all the Spanish speaking countries and creators there, that's still less than what's in the U. S. content creator wise.
So I've been entertaining that idea and then also just kind of selfishly as a way to practice my Spanish because I've gotten to the point where now I only speak it with my mom really. Because in school and in college, I studied it, so it was like, at least in class, I was getting, you know, a lot of it, but now I need a little bit more than just watching shows and talking to my mom and right like that would be an interesting exercise.
Michelle: That is so cool. There was, I don't know, that is where, though, if you build a solid, I feel like no matter what, so would you post? TikToks on your English one, and then a very similar one on the Spanish
Monica: one. Yeah, I was [00:15:00] thinking like for talking ones I would just talk through the outfit in English, record, talk through it in Spanish, and then if it's the ones where there's just music and overlay, then it would just be a difference in text.
So I don't think the workload would be much different. I agree.
Michelle: I think that you could also just. Record literally in one language, and then you could just overdub in the other language. And you could even then cross promote that, right? So it's like, original sound in Spanish. Like I have a whole thing over here, because then at the end of the day, you will want to like merge into something, right?
Because two is still crazy. So
Monica: the only question mark around it is that a lot of Spanish creators that I follow, they do a lot of their [00:16:00] posts in English. And I'm sure it's back to the same thing. It's because it's the broader audience, right? But then at the same time, I know so many people in Spain who, while They could be okay on a trip to US and manage.
When it comes to the language, it's still a lot of effort to watch a show in English or something like that. It's just wild how they are so much better with languages than we are. Like, they could go to They could, they could just go through the basics at school and they're basically fluent in English.
Meanwhile, we're like What's blue in Spanish again?
Michelle: I know I'm thinking I have this thought Anytime I'm in a country that's like where English is very much. Not the language and it's It's like, there is still an expectation that there's some sort of [00:17:00] English there like, what would it be like to not have that?
You just are naturally more resourceful, I feel, whereas we're just like, everything we're good with is, we're good.
Monica: And I mean. even being bilingual, I, I find myself in that trap because my mom was like, do you want to go to I think it was, it was, she was asking about Paris and I was like, I don't know, going to London sounds a lot easier because of the language thing.
Mind you, I have like beginner to intermediate level French. Like I, if you put a gun to my head, I can do it. And I was still like, that sounds like a lot
Michelle: of money, but you know what, going to a country where the characters are way different. That's even harder. Like, when I was in China, because you can't, you can't , spell out anything.
You literally don't know what it's saying [00:18:00] versus in Spain, in France, you can at least like, have the characters that, you know. No, but what I was thinking is what is preventing you from just doing that on your one account? Because isn't it also, I feel like there's one school of thought. So there's one school of thought that it's like, things are separate and it's a business and all of that.
But then there's another school of thought that it's like, you should be authentically you. So what is preventing you from doing it on your main one? I
Monica: think alternating. Yeah. I think it's that it's like, if I have English speaking followers, and then a Spanish one pops up, are they going to be like, what, what in the world is this?
And then be like, this isn't for me anymore. And then lose those as followers. [00:19:00] But,
Michelle: what if you did something it could almost be like, if the post, let's say that you're speaking in Spanish for the post, then the beginning of The text under would be in English, and then Spanish would be to the bottom.
And then, if you have an English post, then the first part would be in Spanish, and then the English part would be at the bottom. And you just started to tease it.
Monica: Yeah. Okay. I like, actually, that's my favorite idea out of all of them.
Michelle: Then it's like, and if you think about the market, right? So a lot of the Spanish influencers do do English stuff, so you wouldn't only want to go exclusively to Spanish because then you do want to take some parts of that, that's clearly working, [00:20:00] but I do think that that's interesting.
And then that would even. There could be more word of mouth success because people would be like, Oh, I follow Monica and she does things in English and Spanish and you know, that this person speaks Spanish at home, like with their grandparents or something. And you could even do a journey of you, becoming more fluent again and trying to like, everyone always, I think that that's definitely a thing where people are always wanting to.
Yeah, pick up more languages and they like see it as like getting more Cultured and like I should really do this. So that would be a whole story arc in and of itself.
Monica: That's true That's true. It's so funny. It's like there's so many people who value languages and They find that just being part of being like a world citizen.
And [00:21:00] there's so many people who just want nothing to do with it. Like it's wild. And I keep dating guys who want nothing to do with it. And literally like my last boyfriend broke up with me because partially it was too overwhelming to think that If it moved forward and we got married, had kids, his kids would speak Spanish.
It was too much. It was too much. And it wasn't the first time I've had that conversation with someone I've been in a serious relationship with, where they're very much like, I'm not sure how comfortable I am with that. Like, how badly were you burned in middle school Spanish?
Michelle: Those are the type of people that you don't want anyway.
Exactly. Ugh.
Monica: Exactly. And it's so funny because my family, my brother learned Japanese when he was in middle school just because he thought, and he wasn't even into, people are always like, Oh, was he really into anime? I was like, no, he was interested in [00:22:00] the history of Japan and he started to teach himself Japanese by watching documentaries and things like that.
And then my parents enrolled him in formal Japanese classes, but then by the time he was junior, senior in high school, he was going. To Japan for the summers, and taking classes there, it was wild and then in college, he took Japanese and Russian. And I think he minored in Russian or something like that.
And he had a, he applied for an internship at the CIA because he had so many languages. Yes. But the problem was is that the CIA kind of has buckets. So like you either have four languages that are romantic languages or you have four languages that are Asian. Languages and he kind of had two romantic languages to age like Because he also took chinese at one point.[00:23:00]
But yeah, so it didn't work out just because it wasn't like That is so weird. I know. It makes sense and doesn't at the same time, because it's like, okay, you want someone who can take on, like, all of Europe, and then someone from the Middle East and Asia. It does make sense, but for an internship, I'm like,
Michelle: I don't know.
Also, he clearly likes doing that, so he could learn other ones if he wanted to be there.
Monica: Yeah, my dad, six months before they go on any trip, he does Rosetta Stone or private classes on that language. So like, when him and my dad went to Russia, they did, he did six months of classes. Every time they go to either Brazil or Portugal, he'll , Relearn basic Portuguese.
He's done it with Greek. I don't have that in me, but it's just like I just [00:24:00] want to know enough that if I'm lost and see a sign I can read the sign because to your point it's about when once the characters Start to change like Russian Greek. Oh, yeah, that's like I could, I could do Greek letters.
I could identify the Pyfi house.
I could get myself there.
Michelle: Oh my gosh. That would actually kind of come in handy, knowing some of those,
Monica: Symbols. Exactly. The Greek life study abroad in Greece, they can get a little bit further than the
Michelle: average person. Yeah, you would be better than me. Oh, my gosh. We have to, we have to keep an eye on if you execute that, what ends up happening.
I have a very similar thing where on my personal account, I follow[00:25:00] more fitness influencers because that's more like my body type. So if they're posting things like outfits or whatever, I'm like, Oh yeah, that was a cute versus sometimes if I see some of these. Like models posting. Yeah, it's just like, okay, like that wouldn't really look the same on me, which you can get in your head of being like, oh, God yeah, that's never going to like, I'm awful.
Right. And but so following that. Is like a really nice space, but then it's like they end up posting a lot of working out stuff. And right now with my back, I'm not doing anything. So I'm like, oh, gosh, but that is another, I guess, athletic build type people. If you're out there just doing [00:26:00] normal things and not only doing fitness stuff.
Like, That's another. I think opening. Yeah. But yeah,
Monica: I think so. I think there's more openings than not. Yes. Because there, the industry has been so formulaic for so long I think what should be super encouraging is that there are so many openings. It's hard because it's like. you start, let's say you're like, okay, yes, you're right.
Let's start posting in this way. You don't get the instant gratification of it's true. So it's like the, the questioning is still going to happen for like, whether it's two weeks or six months. That's like the hard part that you have to get through. Yes.
Michelle: Yeah, so I guess the big takeaway is be you, it's going to be easier anyway. And even if it's not the norm of what you're [00:27:00] seeing that shouldn't deter you.
That should encourage you.
Monica: Yeah. It's like, if you were to create a product, I don't know, I can't think off the top of my head. Okay. Let's say like a Yeti. The founders of Yeti, they created it, even though there wasn't really something that was like a cooler that was insulating as well as it does, they still did it even though it didn't already exist.
You know, you just, yeah, just because it doesn't exist doesn't mean it doesn't have value. Yeah. If
Michelle: anything, it would have more value and it's going to be easier cognitively because you're not going to be trying to be someone that you're not. Exactly. Absolutely. Yay. If you're new here follow the podcast review, rate, all of this stuff is super helpful.
We're trying to ramp up our. Audience and influence. So share we're here to help if you want us to dive into [00:28:00] anything, you can DM us on Instagram at inside the click, or you can email us hello at inside the click. com. We are also lightly on tick tock and thanks everyone for listening.