Industry Insights: Using Trends
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[00:00:00] Welcome back to inside the click your creator economy podcast We wanted to provide deeper insights to you all within this industry
This week, we're talking about how to leverage trends to boost your performance. It's really important to keep an eye on things, leverage data. But not act too late. Let's do it
Monica: back in January I was really overwhelmed with what I wanted to do for myself in the influencer space.
Instagram had just decided that they were going to get rid of their Instagram Reels program. And Instagram Reels was how I was making like an extra 500 a month, which that's why they got rid of it. Everyone's making bank from it.
Michelle: Oh. It was
Monica: too good of a program.
Wait. Yeah.
Michelle: What was the Instagram Reels program?
Monica: It was like a year long, I think, [00:01:00] and you got paid based on views. So all you needed was views. And at the time, they were pushing Reels really heavily. So it was really easy to get like 8, 000 views. Yeah. And you didn't have to sell anything. No. It would just literally be Reels of my dogs.
Sometimes if I couldn't think of anything. Oh
Michelle: my goodness. So actually one thing try for everyone listening, try to find something that's easy to monetize off of like that. Yeah. Are there any other things like that are out there right now?
Monica: I think another easy one is just literally getting a tripod and filming, like you making yourself coffee.
And like doing like little everyday things, those get such good conversion and literally you do nothing. You just put your camera on and then you can put like a trending sound and like a quote. [00:02:00] Like it's really easy if you really want to. I think sometimes like we overcomplicate
Michelle: it. I have actually seen things about trending sounds.
Yeah. Maybe we should try that.
Monica: We should.
So when I was making money from Reels, I paid a lot of attention to the trending sounds and there was like that special sweet spot where you wanted to choose one that has the up arrow, but also has less than like 4, 000 videos. And then you just ride that wave.
Right.
Michelle: So in using. Analytics, right? This is actually something that I think people are very mindful of when they use trending products. Because if you hop on a trend a little too late, either the retailer will be sold out or even from the trending, what is it called? Trending [00:03:00] sounds, trending music.
If you hop on that too late, then you're also not going to catch the full momentum.
So that's why, not only like Monica, if you did that same thing, but you just looked at what is the most popular right now and you try to like, go off of the up arrow, but then the most views. You would not really see as much success in that and you're still using data, but it's more like you're not using it in the right way to anticipate what's going to happen.
Monica: And I think a lot of people, that's the miss, right? They feel like they jump on it when it's at its peak, about to go down. And then they're like, why doesn't this work for me? And it's just the timing. It has nothing to do with your video not being good enough or not being in the right trend. And it was just.
The timing
Michelle: it's I mean it's the same thing too with like [00:04:00] stocks.
We'll get back to the influencer stuff, but that's why insider trading is illegal because it's literally doing that. It would be like in the trending sound example for the reels.
If someone at Instagram told you ahead of time, Hey, this sound is going to trend. Make five videos with it and they're going to take off yeah We can't really be privy to that information because I feel like you can't always predict. I'm sure now chat GPT Yeah, version 257 can do that but Like in that example it would be literally doing that where you could game the system From that way, but how do you apply that to what you're actually doing?
You can also look at your own data and once you get enough data to have like year over year Trends then you [00:05:00] can see what happened in September of last year and Look at some of those trends and even compare to August like hey, this is what worked last month Last year, then this is what transitions and worked well for me in September of last year.
So now what worked well for me this past August, and then can I apply that past year behavior? Or performance or takeaways to this September and then just use it.
And that's our industry deep dive for the week. Very relevant as we are rapidly approaching black Friday and cyber Monday.
We're leveraging trends is as important as ever.
Let us know if this is helpful. If you want us to dive into any other topics,
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Thanks [00:06:00] everyone talk to you all later Bye