Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally. We discuss: What Robotic Process Automation is and the uses for it How RPA can be used for social good How to approach the challenge of growing awareness The importance of having an understanding of new/innovative t...
Aug 30, 2022•19 min•Ep. 60
Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. We discuss: How Vodafone has transformed over the last few years Keeping up with demand from consumers and employees What a world-class employee...
Jul 20, 2022•29 min•Ep. 59
Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University. We discuss: What the future of technology looks like How Synthetic b...
Jul 11, 2022•30 min•Ep. 58
Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future. We discuss: How he drives growth for Panasonic's brand How sales and BD has changed over the last 2 years The role Ai plays ...
Jun 19, 2022•25 min•Ep. 57
Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers We discuss: The role and responsibilities of a community ...
Jun 01, 2022•27 min•Ep. 56
Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. We discuss: Who Touchlab are and the problems they solve for customers The innovation Touchlab is bringing to th...
May 12, 2022•27 min•Ep. 55
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. We discuss: The best way to drive long-term growth in B2B brands Arval's approach to segmentation and targeting their audiences Balancing short-term performance with long-term brand building Attracting consumers and busine...
May 04, 2022•30 min•Ep. 54
Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities...
Apr 13, 2022•29 min•Ep. 53
Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company. He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe. We discuss: How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestones The skill and mindset of a successful salesperson today How B2B businesses...
Mar 31, 2022•21 min•Ep. 52
Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate. Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences. We discuss: How her journalistic background shapes her outlook on marketing The problems Gamma solves for clients How to measure content marketing effectiveness The role o...
Mar 15, 2022•33 min•Ep. 51
Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries. He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. We discuss: The problems Protolabs solves for customers How marketing is structured globally The be...
Feb 28, 2022•31 min•Ep. 50
Ben Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works. He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching. Ben has lived in nine countries (worked in 60) and reinvented multiple industries. We discu...
Feb 09, 2022•31 min•Ep. 49
Ayelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company’s impact efforts as a socially and culturally involved player. Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group. Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world. We discuss:...
Jan 19, 2022•26 min•Ep. 48
In this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value. Guest speakers: Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBM Dona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorks Ash Mohd, People Engagement Global Lead at Accenture We discuss: What ecosystems are and why they are emerging How ecosystems change the nature of business Where and how value is created and captured How le...
Jan 11, 2022•47 min•Ep. 47
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communica...
Dec 09, 2021•1 min
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communica...
Dec 09, 2021•29 min•Ep. 46
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.
Dec 06, 2021•58 sec
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world. We discuss: The state of CSR and how the role of business has changed The...
Dec 06, 2021•27 min•Ep. 45
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
Nov 09, 2021•1 min
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. We discuss: His role developing B2B product market strategies and digital acceleration How Google uses marketing to engage with customers and drive business goals...
Nov 09, 2021•26 min•Ep. 44
Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms...
Oct 26, 2021•1 min
Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms...
Oct 26, 2021•33 min•Ep. 43
Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware.
Oct 13, 2021•55 sec
Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware. We discuss: Cyber threats and how brands can protect themselves The tactics cybercriminals use to exploit...
Oct 13, 2021•27 min•Ep. 42
Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, r...
Sep 28, 2021•1 min
Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, r...
Sep 28, 2021•28 min•Ep. 41
Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in busine...
Sep 14, 2021•1 min
Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in busine...
Sep 14, 2021•29 min•Ep. 40
Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he w...
Aug 31, 2021•1 min
Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he w...
Aug 31, 2021•41 min•Ep. 39
