Gabriele Lochis delighting the customer in mobility services
May 04, 2022•30 min•Ep. 54
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Episode description
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval.
He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention.
We discuss:
- The best way to drive long-term growth in B2B brands
- Arval's approach to segmentation and targeting their audiences
- Balancing short-term performance with long-term brand building
- Attracting consumers and businesses with brand communication
- The impact of trends on the ability to drive brand growth
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