Peter Richards on delivering B2B marketing excellence
Feb 28, 2022•31 min•Ep. 50
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Episode description
Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries.
He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence.
We discuss:
- The problems Protolabs solves for customers
- How marketing is structured globally
- The best approaches to driving demand
- The role of emotion within B2B
- How to choose the ideal agency partner
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