Giorgia Guantario - a primer on B2B thought leadership
Mar 15, 2022•33 min•Ep. 51
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Episode description
Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate.
Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences.
We discuss:
- How her journalistic background shapes her outlook on marketing
- The problems Gamma solves for clients
- How to measure content marketing effectiveness
- The role of thought leadership in B2B marketing
- How we can increase the number of women in marketing
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