Richard Lane from rockstar to enterprise demand generation
Mar 31, 2022•21 min•Ep. 52
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Episode description
Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company.
He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe.
We discuss:
- How Durhamlane helps global enterprise brands
- Setting up Durhamlane and the most significant milestones
- The skill and mindset of a successful salesperson today
- How B2B businesses can improve demand generation programs
- The impact covid has had on the approach to sales
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