Miguel Avalos on how Google enables B2B market acceleration
Nov 09, 2021•26 min•Ep. 44
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Episode description
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google.
He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
We discuss:
- His role developing B2B product market strategies and digital acceleration
- How Google uses marketing to engage with customers and drive business goals
- The best way to drive long term growth in B2B marketing
- How he helps companies improve their digital readiness
- What is on the horizon for digital transformation
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