Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type. We need your help! Ple...
Mar 13, 2023•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level. We need your help!...
Mar 06, 2023•30 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single ke...
Feb 27, 2023•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 Show Notes: Our sponsor Opteo has just released a new tool that helps create responsive search ads...
Feb 20, 2023•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it i...
Feb 13, 2023•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur. (5:25) Our mindset for new account builds in Google Ads (9:07) Us...
Feb 06, 2023•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more. (4:04) Do you...
Jan 30, 2023•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status. (2:57) Do you follow a Google Ads management optimizatio...
Jan 23, 2023•38 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: https://support.google.com/google-ads/answer/9566341 Show Notes: In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metric...
Jan 16, 2023•51 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: 2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads. (4:03) Google Ads in 2022 (8:16) Don’t fight the system (23:20) Keep things ...
Jan 09, 2023•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion. (6:05) Intro to topic (9:49) Add negative keywords (...
Dec 26, 2022•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those met...
Dec 19, 2022•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Goog...
Dec 12, 2022•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/features/reports/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional r...
Dec 08, 2022•39 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and convers...
Dec 05, 2022•38 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Goo...
Nov 28, 2022•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessa...
Nov 21, 2022•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small busines...
Nov 14, 2022•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to...
Nov 07, 2022•34 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match...
Oct 31, 2022•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they targe...
Oct 24, 2022•33 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'...
Oct 17, 2022•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings ...
Oct 10, 2022•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll ad...
Oct 03, 2022•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Show Notes: In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing ...
Sep 26, 2022•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about yo...
Sep 19, 2022•54 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and fr...
Sep 12, 2022•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, definin...
Sep 05, 2022•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Show Notes: We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in thi...
Aug 29, 2022•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the ...
Aug 22, 2022•52 min•Transcript available on Metacast 
