Episode description

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.

(5:25) Our mindset for new account builds in Google Ads

(9:07) Using only zip code targeting is a bad sign

(15:17) Don’t play games with your ad schedule

(18:45) The power of conversion tracking

(22:35) How many ad groups should you have?

(26:49) The exact match only strategy leads to problems

(33:29) How many keywords are enough?

(40:20) The most common bidding mistakes in Google Ads

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