![348: How to Launch a Brand-New Google Ads Account for Long-Term Success - podcast episode cover](https://storage.buzzsprout.com/uoh3nvxys0gldgxzvammmmykpz8a?.jpg)
Episode description
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.
(5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
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