Episode description

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.

(6:18) Am I bidding too low?
(19:42) Are my keywords working?
(28:43) Am I missing good keywords?
(39:46) Should you be spending more on Google Ads?
(45:37) When is the right time to add Performance Max?

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