Episode description
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Link:
New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
Show Notes:
In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign.
(6:18) Ad extensions now being called assets
(13:39) The new ads and assets menu
(20:19) The combinations report will show how your assets display with your headlines and descriptions
(24:04) When will all this happen?
(30:13) Assets are low-hanging fruit that can make your Google Ads campaign better
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