Episode description

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.

(2:51) How to transition from single keyword ad groups
(8:12) When to use negative keywords
(23:35) Do phrase and exact match keywords still matter?
(25:56) How to measure RSA headline success
(33:01) Multiple performance max campaigns
(36:08) E-commerce Google Ads account structure
(39:23) Getting bad leads from Google Ads
(44:17) Where to start if you are new to Google Ads

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