340: How to Create a Professional Google Ads Report

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Dec 08, 2022•39 min

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Episode description

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Get Opteo for free for two months - https://opteo.com/features/reports/psp

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.

5 Tips for the Best Google Ads Report

(12:22) It must look professional and be easily readable
(14:12) Reports need to be easily generated and customized
(16:33) Reports should include personalized commentary
(20:53) Month-to-month comparisons should be included in reports
(23:48) Reports should be customized for each client

(28:44) Screen share walkthrough of the Opteo reporting dashboard

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