What we cover An introduction to Wasp The Wasp journey so far The ups and the downs Having conviction Reviewing progress Communication with users Reaching Junior Developers What advice would you give? Where to hear from Matija Twitter: @MatijaSosic Blog: https://wasp-lang.dev/blog https://wasp-lang.dev/ Where to hear from us Twitter: @JackSBridger https://blog.bitreach.io Newsletter: https://www.bitreach.io/...
Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product. What we cover An introduction to BoxyHQ Getting BoxyHQ out there in the world The BoxyHQ Open Source model What developers want Progression and growth Content update Content distribution Keeping an eye out on Twitter terms Where to hear from Deepak Twitter: @boxyhq GitHub: https://github.com/boxyhq https://boxyhq.com/...
Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API. What we cover Introduction to OpenCage Transparency is key Competition and learning Developer mind tricks Bootstrapping OpenCage Playing the long game Measuring conversion Enthusiasts Where to hear from Ed Twitter: @freyfogle https://opencagedata.com/ http://freyfogle.com/ Geomob podca...
Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed. What we cover Introduction to Gravity The journey so far Why trust is important Creating and building trust Marketing approach for Gravity Specific problem to solve Tips for SEO Selling to developers badly (things to stay away from!) The future of Gravity Where to hear from Kyle Twitter: @kylegawley https://usegravity.app/ Learn how to build a SaaS product from scratch course: https://usegravity.app/h...
Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps. What we cover The Supabase marketing approach Launch weeks at Supabase Keeping focus Marketing processes How to measure success How to distribute content Where to hear from Ramiro Twitter: @ramiro__nd Linkedin: https://www.linkedin.com/in/ramiro-nd/ https://supabase.com/...
Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack. What we cover What do you do at Storyblok? Growing up fast Product market fit Advice for startups Collaborating with partners What opportunities do you see out there, working with analyst companies? Where to hear from Thomas & Juli...
Colin Sidoti is the CEO of Clerk.dev . Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile. What we cover Hasn't auth been solved already? Growth and new customers Pitching Clerk Communities User journey Where to hear from Colin https://twitter.com/tweetsbycolin https://twitter.com/ClerkDev https://clerk.dev/...
Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault. What we cover Building a DevRel function from the ground up An MVP DevRel team A real content strategy Hiring the right person Measuring performance in the early stages How do DevRel and marketing interplay? Where to hear from Sean @seanfalconer https://www.skyflow.com/ https://www.skyflow.com/podcast P.s. thanks so much to Harpr...
Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack. What we cover Marketing at Zigi The market and users Learning the right language Understanding the developer The importance of marketing plans Where to hear from Zivit Zivit's Linkedin Zigi's Linkedin https://www.zigi.ai/...
James Hawkins is the CEO & Co-founder of PostHog. PostHog is an open-source product analytics suite, built for engineers. What we cover PostHog - implement without ever getting up from your desk How PostHog have cracked being bold and transparent Small cross-functional teams at PostHog Two people in Sales > $100Million of revenue Working with enterprise clients Where to hear from James @james406 https://posthog.com/ The handbook - https://posthog.com/handbook...
Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful...
André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful. What we cover An introduction to Encore's Go f...
Ana Hevesi is a Developer Experience Researcher and Ecosystem Consultant. She has experience marshalling technical products and communities at companies including Stack Overflow, Nodejitsu and MongoDB. What we cover An introduction to developer user research Research at DevTools startups How to use findings and insights How user research can help extend runway at a startup Where to hear from Ana Twitter: @anthrocypher https://www.anahevesi.com/ Tools Anna loves Dovetail...
Nimrod Kramer is the CEO at Daily.dev . Daily.dev is a community of developers getting together and exploring Dev news. What we cover (00:39): Why has Daily.dev been such a sensation from your perspective? (02:13): Could you share your thoughts on good developer marketing and what it is? (04:52): Could you talk about how you work with Francesco and how that's been working? (07:28) Could you talk a little bit about examples? (09:19) What is a developer? (13:12) Have you got any examples of compan...
Megan Reynolds is an investor at Crane Venture Partners. Crane are an early stage VC who have invested in developer tools such as Gitpod, Encore and Novu. What we cover What is happening in the market right now? Critical path for developers What can devtools do to make themselves more critical? Understanding your landscape What are the good founders doing? Gitpod example Why Megan invested in Novu What Megan is looking for in devtools Where to hear from Megan Twitter: @meganreyno https://crane.v...
Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. What we cover (00:32): Could you tell us about the work that you're doing on YouTube with Square? (01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started? (03:39): Could you talk us through the types of tasks that you or other members of the team do? (07:28) Could you talk a l...
Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. (00:40): Would you be able to tell us a little bit more about higher-order thinking? (05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well? (11:06): Could you share your thoughts on developers wanting t...
Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale. What we cover (00:20): Could you tell us a little bit about AssemblyAI? (01:10): Could you talk about your content strategy? (03:37): How do you balance the goal of promoting AssemblyAI with creating authentic, usefu...
Juri Strumpflohner is the Director of Developer Experience at Nrwl Technologies. Nrwl works with global enterprises to provide remote consulting, training, and engineering. Nx is Nrwl’s open source product which provides advanced tools that help scale enterprise development. What we cover The story, Nrwl, and Nx? Solve the problems you see Open source business model How Nx got to 2million downloads per week Hiring for growth Taking over an existing open source proejct Where to hear from Juri Twi...
Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/. What we cover (00:37): What was it like on your first day working at Hygraph versus three years later? (07:03): What do you think being a better developer marketer means? (08:36): How do you approach things like performance marketing? (12:17) How should...
Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. What we cover (00:21): How should early-stage startups be thinking about community? (06:09): Once the community has found momentum, what would the next focus be? (12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about? (18:39): Community can som...
Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project. What we cover (00:28): What has growth been like at tiiny.host? (04:44): Why does the world need a new hosting provider? (10:50): How did you decide to position tiiny.host? Where to hear from Phil Twitter: @_baretto https://tiiny.host/...
Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps. What we cover (00:42): What does community mean to Stream? (01:37): What are good events like in the developer space? (02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find? (03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship? (05:20): D...
Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/. What we cover (00:54): How should we be doing developer marketing? (01:06): How are you applying your four pillars of developer marketing at Neptune? (11:00): How are you thinking about SEO? (13:21): How are you allocating your resources now that you are the CMO of Neptune? Where to hea...
Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. **** What we cover (00:28): What made you start Ship SaaS? (01:06): How did you go about getting your first customer? (01:29): Do you have any advice for someone starting to build a tool for Developers? (02:06): When you describe justifying your tech stack and developers asking lots of questions, how can someone ensure ...
Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange. What we cover (00:37): Could you tell us a bit about the kinds of things you're working on at Algolia? (02:58): How do you cultivate a community of trust at Algolia? (04:57): What is it that you and your partner focus on? (06:25): What do you think attracts developer...
In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. What we cover (01:07): Being a Sales Development rep. (03:34): When a salesperson gets an inbound lead, it's a euphoric moment. (03:09): Developers rarely check emails. (05:04): Connect with people that already have a problem. (05:48): Qualify your leads. (07:04): Think about sales in terms of champions....
Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. What we cover (00:43): How do you think we should think about developer marketing when we're just getting started? (03:34): Are there things we can do to create that experimental culture? (07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because t...
Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content. What we cover (01:20): Content is...
Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance. What we cover (00:41): Could you tell us a bit about wher...
