![B2C vs B2D - marketing to developers with Ronak Ganatra - podcast episode cover](https://img.transistor.fm/NioONkqyI-T1XuVs5pYBmX0i4En3PhK58wyjxxqEZnY/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk3MzIyNy8x/NjU5NTI1NjU5LWFy/dHdvcmsuanBn.jpg)
Episode description
Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.
What we cover
(00:37): What was it like on your first day working at Hygraph versus three years later?
(07:03): What do you think being a better developer marketer means?
(08:36): How do you approach things like performance marketing?
(12:17) How should developer marketing teams be working with sales teams?
Where to hear from Ronak