Subscribe to DTC Newsletter - https://dtcnews.link/signup As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience. Listen to the pod for quick hits on: 💥 2020’s record-breaking Black Friday 💥 Starting sales early & extending to Cyber Week 💥 Our inventory strategy & plans for next year 💥 Balancing prospecting & retargeting over BFCM 💥 Our two-pronged creative s...
Dec 05, 2020•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Ryan McKenzie , co-founder of eco-friendly laundry strip brand Tru Earth - Canada’s 2nd fastest growing startup. Tru Earth has seen a two-year revenue growth of 8408% from $0 to a current run rate of over $30 million. Listen to this pod for insight on: 📦 Mission Marketing 📦 Starting Strategically Small 📦 Thinking of Retail as a Partner 📦 Influencer Strategies Subscribe to DTC Newsletter - h...
Dec 01, 2020•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse team is slammed hustling for Black Friday - they’ll be back next week to debrief on highlights from the big day, so stay tuned. In the meantime, we’re checking in with Eric and Kyle on how things are going in the DTC world and what they’ve learned while building a content creation business. If you’re looking to enhance your content - this one is for you. Take a listen for: 📦 How to develop a content machine 📦 Building a q...
Nov 28, 2020•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams. Our guest this week is powerhouse Molly Pittman . Molly is the CEO of Smart Marketer and Train My Traffic Person , a training program for in-house media buyers. She’s the author of Click Happy , and she recently launched a new podcast, Smart Marketer . I’ll have what she’s having. Here are some highlights from the pod: So what’s the dea...
Nov 24, 2020•1 hr 2 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we dove in with Pilothouse's Comment Moderation team, where we handle clients' ad comments with wit, style, and grace to improve ads, audiences, sales pitches and ultimately, your bottom line (up to 20%). 📦 How to use comment moderation during the onboarding process to improve early results 📦 How to arm your comment moderators with the tools and resources they need when taking on a new account. 📦 The nuances behind when neg...
Nov 22, 2020•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing. Hook knows that logistics and fulfilment can be a full-on nightmarescape, and they are here to help with DTC-friendly solutions. We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod. Here are key takeaways: Meet your customers where they’re at Separate y...
Nov 20, 2020•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist. This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business. She’s basically b...
Nov 17, 2020•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-sync while growing from 16 employees 74 during eight months. 📦 How to hire entrepreneurs and GROW equity 📦 Aligning incentives with all staff AND clients 📦 The next opportunities for Digital Agencies 📦 Instilling team vision and values 📦 Over-communication as a rule 📦 ...
Nov 14, 2020•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions. Elizetxe’s (pronounced el-is-et-chay) superpower is his commitment to challenging the status quo. His trailblazing attitude inspires others to think differently. When it comes to growth, Josh is always willing to explore ...
Nov 11, 2020•57 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s edition of the All Killer No Filler podcast where we hang out with the talented members of the Pilothouse agency to tease out the key insights, distinctions, and updates that you need to know to grow your DTC brand fast. My name’s Kyle Guilfoyle and today I’m super excited to be joined by Pilothouse co-founder Kyle Hitchcox as well as our in-house copywriting team Alora Bossy, Brad Knell, and David Frankli...
Nov 07, 2020•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Not getting the results you want with your influencer campaigns? We’re here to help! Step 1. Sign up for our Flywheel Challenge (Only a few spots left and closing the doors on Saturday for REALS.) Step 2. Listen to our conversation with Roger Figueiredo the VP of Marketing and Sales Development for hashtag paid, a leading platform for executing influencer campaigns. We pick Roger’s brain on all things influencer marketing, take a peek at ...
Nov 05, 2020•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's Pilothouse podcast Ask yourself: what am I doing in the account hour-by-hour, day-to-day? Then, how can I automate that. 📦 This cast breaks down our favorite automations for testing, stop loss, and optimization. 📦 The ad testing automation that gives you scalable data at a fraction of the cost 📦 The Stop-loss automation that adds 20% to your bottom line 📦 What happens when you over automate things, and how to avoid it ...
Oct 31, 2020•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup ⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast.. Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery. Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert...
Oct 29, 2020•1 hr 7 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our agency this week. Off the top we discuss "what to do when you need to test new assets and Facebook continually wants to go back to the same well?" To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.di...
Oct 24, 2020•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🤗 Hey y'all! This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out. As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all? Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fas...
Oct 22, 2020•55 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We had a VERY exciting week at Pilothouse, due mainly to Amazon PRIME Day. We've been growing our Amazon. This year for one client we did over $100K in revenue, just on Amazon this past week. We go deep on Amazon and how to: 📦 Optimize your Amazon listing (images, bullet points, keywords, product description + content) 📦 PPC campaigns for maximizing Prime Day 📦 How to use ACOS to maximum effect (Amazon Cost of Sale) 📦 The ...
Oct 17, 2020•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Marketing in a restricted industry? Interested in subscription-based sales? This one's for you! In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing. With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry. We’ve decant...
Oct 15, 2020•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter - https://dtcnew...
Oct 10, 2020•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Crossrope has seen a 400% growth in the last year. How? Srdjan cr...
Oct 08, 2020•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify 📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of...
Oct 03, 2020•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Praying to the G...
Oct 01, 2020•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day. 📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe to DTC Newsl...
Sep 26, 2020•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand ’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal t...
Sep 24, 2020•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology com...
Sep 17, 2020•53 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a st...
Sep 09, 2020•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today! In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the p...
Sep 03, 2020•55 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull ...
Aug 27, 2020•59 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors 📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of gro...
Aug 20, 2020•51 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised? This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq. 🔵 High end ClickFunnels + Shopify setups 🔵 Use digital incentives for ecommerce lead gen (think knife skills) 🔵 Referra...
Aug 13, 2020•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑 The DTC movement sometimes feels like a religion, or even a cult (a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerc...
Aug 06, 2020•58 min•Transcript available on Metacast 
