Episode description
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Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing.
Hook knows that logistics and fulfilment can be a full-on nightmarescape, and they are here to help with DTC-friendly solutions.
We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod. Here are key takeaways:
- Meet your customers where they’re at
- Separate your brand from the pack
- The key to good copy
- DTC is here to stay
- The future of DTC
It’s time to think about how you will compete and stand out. Are you more interesting? Are you fostering a deep connection with your community? Do you have innovative distribution? Find your thing, and lean in.
Take a listen to the full pod for a behind the scenes peek at how the Hook team is re-imagining 3PL for the DTC market.
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