Episode description
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This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our agency this week. Off the top we discuss "what to do when you need to test new assets and Facebook continually wants to go back to the same well?"
To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer
We cover:
📦 How to create REAL urgency and leverage scarcity with your ads (especially around BFCM)
📦 Consider your MARGIN first when advertising on Facebook (and what to do if your product has a low AOV).
📦 Digging deep on Pre-sales landing page data to optimize and improve
📦 The POWER of Pre-orders (the ultimate brand flex)
📦 Don't be afraid of letting it all hang out and put your EGO in your ads
📦 How long do we have jobs? The Future of Facebook Ads in a world of smart automation.
To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here: https://learn.directtoconsumer.co/influencer
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