Ep 31: Build An Ambassador Army With Crew Fire’s Alan VanToai

DTC Podcast

Sep 03, 2020•55 min•Transcript available on Metacast

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Episode description

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Build Your Ambassador ARMY Today!

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand.

Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!

With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community. 👊🏽

Alan started as a Red Bull ambassador himself back in 2007. He was able to see first-hand how an engaged community can rapidly grow a brand.

"There was a directory of all the other ambassadors not just in the country, but around the world [...] and I was able to look up the local ambassadors and hit 'em up [...] and say, 'I'd love to connect with you, grab coffee, and by the way, my friends and I are hosting a party, could we get some product?' and they'd hook it up. Now I'm a Red Bull superfan."

Fast forward to today and Alan’s helping others do the same thing for THEIR brand.

This cast goes deep into the why and the how behind brand ambassador programs.

Some of the benefits Alan’s seen come out of his client’s brand communities include:

⏩ Increased Conversion Rates (While Cutting Marketing Spend) with User-Generated Content

⏩ New Customers via Word-of-Mouth and Referral Sales

⏩ Greater Efficiency & Effectiveness Across Paid Social, Social, and Content Channels

⏩ Increased LTV of Your Most Valuable Customers

⏩ A New Hybrid Between Owned, Earned, and Paid Media (Which Enhances All The Rest)

Convinced? Tune in to learn more about how you can grow your brand through ambassadors 🚀