Episode description
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How to Create Packaging that Performs with SmashBrand’s Kevin Smith
The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers.
Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to innovate their packaging design, brand strategy, branding, and consumer testing. Kevin started his career as a CPG entrepreneur growing several brands to over $40M in revenue before pivoting to his true passion - brand strategy and creative direction.
Watch the full conversation here or read on for key takeaways from Kevin’s data-driven differentiation-based strategies.
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