Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet. In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to ...
Sep 29, 2021•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination. Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth We cover: - The ...
Sep 27, 2021•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &...
Sep 25, 2021•1 hr 29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan. Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America. Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means. Stick around for: Chasing Sriracha and what it means to be a cultural brand The two mos...
Sep 20, 2021•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season Why BFC...
Sep 17, 2021•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.lin...
Sep 13, 2021•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + ...
Sep 10, 2021•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast. Today we sat down with Orchid Bertelsen, Head of consumer experience, strategy, technology and innovation - Nestlé USA to discuss how the corporate giant behind thousands of recognizable brands like Hot Pockets, San Pellegrino, Haagen Daz and Kit Kat thinks about innovation in the DTC Space. Orchid’s a brilliant strategist and a master collaborator, working with over 100 stakeholders across 30 brands on any giv...
Sep 07, 2021•52 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients. The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement. We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak...
Sep 03, 2021•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter - https://dt...
Aug 30, 2021•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features a high-level discussion about the future of AI copy, and how to use it best RIGHT now to improve the quantity AND the quality of your content. Iman Bashir is the founder of Craftly.ai, the AI writing tool that feels like it's read all of Russel Brunson's books. To jump the waiting list, and test Craftly today go here: dtcnews.link/craftly She joins with Pilothouse Studio's Copywriter Cam to discuss: ...
Aug 27, 2021•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover: Is open tracking going extinct? The 4 stages of email marketing growth...
Aug 23, 2021•55 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Saul, Head of Pilothouse's Google Ads team to discuss some top-of-mind issues for our in-house search buying guru. We discussed: Why you should always bid on your brand, and HOW to do it best When and when not to bid on competitor brand keywords The billion-dollar international opportunity, including the top three regions we're having success with. Subscribe to DTC Newsletter - https://dtcnews.link/signup Adv...
Aug 20, 2021•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand. Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore. Here's what to expect on this week's poddy: How do you approach creative testing f...
Aug 16, 2021•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies. We discussed: How to find trends to use in your ads How to, and how NOT to use Trends in your ads How Shein rehabbed their damaged image with hashtags Creative limitations for agencies vs pure performance companies like Helmkin Why it's so hard to contact creators How to...
Aug 14, 2021•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Adv...
Aug 09, 2021•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow flagged...
Aug 07, 2021•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed: Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dt...
Aug 03, 2021•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale lo...
Jul 29, 2021•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier. We discussed: The importance of talking to your customers. Combining DTC and traditional retail strategies. Letting influencers pick their products. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - htt...
Jul 26, 2021•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thinking about? How do you hire an ideal customer service employee? Hiring the right people for CS roles...
Jul 23, 2021•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company. Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019. After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC ...
Jul 19, 2021•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social. We go over the formulas we use, as well as the strategic concept of a flywheel. The complete guide to high performance creative can be found here: https://dtcnews.link/creative Subscribe to DTC Newsletter - https://dtcnews...
Jul 17, 2021•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition, He also...
Jul 13, 2021•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante . Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition costs on the platform were 8-10x higher than what Facebook was reporting. Olipop has since cut ...
Jul 13, 2021•47 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all platform...
Jul 10, 2021•28 min•Transcript available on Metacast Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands. The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands ...
Jul 08, 2021•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business. Over 7M watc...
Jul 06, 2021•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success. Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client accounts. Learn why it's so important, how we do it, and some great examples of cross department...
Jul 03, 2021•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have Eric Neher and Mike De Santis from Canopy. Canopy is a brand creating gorgeous humidifiers that combines air purifying technology to keep your indoor atmosphere healthy. In this pod, you'll hear: ✅ Updating legacy products "We took an ugly old appliance and turned it into something nice and approachable, and something you'll actually want to display in your home" Mike and Eric knew that skin...
Jun 29, 2021•53 min•Transcript available on Metacast 
