Episode description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse.
He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW.
Here are the 4 key areas that allowed for this growth that we discuss on the podcast:
- Increase Customer Lifetime Value with Dynamic Retargeting & Display
- Capture New Customers With Intent-Based Search Campaigns + RLSA
- Increasing Ad Coverage While Safeguarding Branded Keywords
- Opening Up YouTube To Profitable Prospecting Campaigns
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video