Episode description
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Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director:
We covered:
- Why it's smart to figure out your best promos by testing at Halloween.
- Why unlocking your brand's gifting persona is key for big sales BFCM 2021
- Why "sentimental" is the word for the season
- Why BFCM started a month early last year, and when it begins this year.
- How to maximize the value of your promotions
- Incorporating Scrappy and High End in your diverse creative flow
Listen to the full cast!
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