Episode description
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Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse.
Something about Eric and Clifford seems to make for a loose show, though filled with value
We covered the critical errors that new Amazon sellers make, such as:
- Thinking they’re your competition!
- Following Amazon’s Best Practices
- Neglecting PPC campaign structure/organization
Nitty Gritty:
- Wrong account selected when making updates
- Putting a somehow flagged word in a listing - pesticide, adult product, etc.
- A+/Store with “boastful” marketing language
- Amazon inventory/labeling/support - expecting them to use common sense
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