![Ep 124: Organic Influencers For The Win, Michael Wieder Co-founder and CMO of Lalo - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/5327968/5327968-1627409034268-2df6278e5642f.jpg)
Episode description
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On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier.
We discussed:
- The importance of talking to your customers.
- Combining DTC and traditional retail strategies.
- Letting influencers pick their products.
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