Episode description
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Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies.
We discussed:
- How to find trends to use in your ads
- How to, and how NOT to use Trends in your ads
- How Shein rehabbed their damaged image with hashtags
- Creative limitations for agencies vs pure performance companies like Helmkin
- Why it's so hard to contact creators
- How to use TikTok Creator Marketplace to land creators
- The Power of TikTok comment sections
- EGC PTSD
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