中国软饮料市场趋势分析
深入分析增速迅速的3个软饮料子市场,给您呈现近期出现的软饮料新品和包装更迭,最后会介绍一下比较成功的市场营销案例。探讨了水饮料受到消费者的青睐,咖啡饮品的新品推出和能量饮料的市场竞争格局。
Euromonitor International is your go-to for global insight, transforming data into bold decisions. From markets to consumers, we reveal the complexities of data so you can confidently lead the way. With us, you're not just growing—you're unlocking worlds of opportunity.
深入分析增速迅速的3个软饮料子市场,给您呈现近期出现的软饮料新品和包装更迭,最后会介绍一下比较成功的市场营销案例。探讨了水饮料受到消费者的青睐,咖啡饮品的新品推出和能量饮料的市场竞争格局。
In this episode of Viewpoints, Digital Consumer Manager Michelle Evans interviews Payoneer CEO Scott Galit. The New York-based company empowers global commerce by connecting businesses, professionals, countries and currencies with its cross-border payments platform. The two discuss the challenges of enabling cross-border commerce, trends in online marketplaces and the impact of the gig economy on its business....
The key challenge for the apparel industry following the Brexit vote is the cloud of uncertainty hanging over the economic conditions of both the UK and Europe. Fashion retailers are still waiting to see how the Brexit will effect them before price changes, but the cost of a weak British Pound will effect all retailers in the region. If Britian does end up leaving the EU, the prospect of custom duties and stricter controls between the UK and European countries creates concern for the fashion ind...
Retailers and payment companies continue to battle, but what about shoppers? Walmart’s tussle with Visa in Canada and Costco’s transition from American Express to Visa serve are the two most recent high-profile examples. Listen to Euromonitor’s Retailing and Consumer Finance analysts outline reasons for these conflicts and debate their potential effects....
As 2016 progresses and global instability and public debate about environmental protection continues, more younger consumers are keen on becoming "changemakers" and embracing social causes. From buying 'responsible' brands to pairing down consumption, these "changemakers" are having an impact on the economy, lifestyles and buying habits.
Consumer Foodservice outlets are launching 'mashup snacks' at a high rate - such as the recently launched "mac and cheetos" from Burger King. Foodservice operators are willing to do almost anything to get customer's attention, and are targeting the time outside of normal meal hours when launching these types of products. Additionally, operators are hoping to tap into existing customer bases by piggy-backing off of well-known brands. Finally, operators are still trying to...
According to Euromonitor International data, small cooking appliances and food preparation devices are expected to grow robustly over the next five years. Manufacturers are using new technology in order to satisfy consumer demand; mini-versions of products being a prime example. SEB Group recently launched various sizes of its light fryers, targeting two-person households. Oster, Ninja and Vitamix have also launched various sizes of blenders, targeting active, on-the-go consumers. These current ...
Advances in IoT commerce are still in the developing stage but have significant potential for retailers and shoppers alike. The retailer that has a head start on IoT commerce is Amazon with its Dash and Echo device. Although shoppers have been slow to adopt IoT commerce habits, Amazon and others as well as key tech giants are continuing to invest in their respective programs. IoT commerce is projected to become increasingly integrated into the daily activities of shoppers and is likely where the...
The digital landscape in Southeast Asia is vibrant as large countries such as India and China are almost always in focus, offering opportunities across the digital spectrum. The huge consumer base and younger population provide a fertile ground for web-based services, and thus technology companies continue to invest in the region. However, there are many remote regions in the area untouched by digital opportunities. For these areas, continued infrastructure development is key....
Businesses around the world are practicing ethical habits such as sustainability due to increasing pressure from consumer bases. In North America, beauty, personal care and apparel companies are enacting social and environmental plans as part of their core business strategies.
The computer and office machinery industry is maturing as desktops, laptops, tablets and printers are seeing their sales drop. The industry may be able to return to growth if a new perspective product is released, and 3D printers have the potential to bring the industry into positive sales again. Euromonitor forecasts the industry to grow at 5 percent over 2014-2020....
In this episode of Viewpoints, Senior Services & Payments Analyst Philip Benton interviews Fortumo CEO and Co-Founder Martin Koppel. Fortumo founded in Estonia, with five other offices worldwide, is a leading global provider of direct carrier billing. Fortumo payments cover 96 markets and connect merchants to subscribers of more than 350 mobile operators. The two discuss the evolution of direct carrier billing and how it is enabling digital companies to collect payment from the unbanked popu...
Corporate social responsibility is much more than a vanity project or cosmetic makeover. Major FMCG companies have numerous in-house initiatives to conduct responsible business and to adopt sustainable development, and in the future, more companies will have to adopt this trend to stay relevant.
Airline sales are expected to continue to be driven by healthy passenger traffic and rising demand for low cost carriers in Asia Pacific. With the aim to improve connectivity, distribution and convenience for customers, eight low cost carriers in the region, launched Value Alliance. The alliance will provide flights to more than 160 destinations with 174 aircrafts.
China is experiencing unique demographic conditions: a huge gender imbalance has been created by 40 years of its one-child policy, and there are now far more men than women. This demographic situation is troubling for China, as it has a direct impact on birth rates and consumption patterns. With a growing proportion of unmarried men, the number of single person households is rising rapidly. However, there are also positives, as dating services are booming and new markets being created.
Solving the last mile problem with online grocery is a high cost affair in the modern world. Thanks to the prevalence of free delivery, few people are willing to pay this cost. Partnerships are one way which retailers can help offset this cost. Listen to this podcast to hear examples of retailers that have minimized this cost by sharing it with branded supplier partners and while others have decided to contract it out to delivery experts.
Athleisure fashion is gaining popularity worldwide. This clothing style is designed to be worn for exercise and casual purposes. This fashion trend is being supported by consumer's aspiration to be healthy and more active lifestyles, and the trend overall has transitioned from fad to necessity in a very short time. In fact, in 2016, sportswear is expected to outpace overall apparel and footwear growth....
Western Europe is clearly the leader when comparing the built in segment in major appliances to the freestanding segment, holding the highest ratio at regional level. However, some of the trends that have historically promoted this behaviour are now being seen in younger markets, for example Latin America.
In 2016, Belgium’s Drylock Technologies announced its partnership with the US’s Parasol Company, a subscription-based marketer of baby diapers. Parasol diapers are positioned as premium eco-friendlier lifestyle diapers that combine style and performance. The partnership will provide Drylock’s fluffless technology with the footing in the US market, the second largest diaper market globally.
This week the Food and Drug Administration announced it would reconsider what is allowed to be labelled as “healthy.” The decision is a major step in the FDA catching up with what Americans already considered to be healthy. The change was prompted in large part by a Citizen’s Petition by Kind LLC, maker of popular fruit and nut bars, arguing that their product is worthy of the label despite being high in fat. The petition pointed out that regulatory guidelines prevented foods like nuts, avocados...
Major soft drinks companies are releasing their first quarter earnings for 2016. For PepsiCo, most of its overall growth is being driven by its Frito Lay snack business and not so much in its carbonates. Coca-Cola is in the midst of a large restructuring of its distribution landscape, and its quite difficult to get an actual read on how the company itself is performing in terms of sales of soft drinks, but the company did report 2 percent revenue growth. At the time of recording, Dr. Pepper / Sn...
Apparel retailers have been a significant retail channel in theScandinavian beauty and personal care market, particularly inNorway and Sweden. Through the years apparel retailers like H&Mand Cubus have built extensive brand portfolios with both massmarket brands and brands from leading fashion houses. Now, theseretailers are moving into the beauty and personal care space.H&M, for example, released H&M Beauty with no less than 700products in mid-2015, and other retailers such as Linde...
The current economic situation in Latin America is stagnant. GDPis growing slowly and financial markets are unstable, Nevertheless,consumer in Latin America are empowered and demanding more fromtheir products, Fast fashion companies understand this, and arebringing fashion forward products to Latin America without the highprices. In beauty, companies are not branding themselves as"premium", as consumers cannot afford premium prices. Therefore,companies are branding products with premiu...
Urban environments made of apartments are the key to smart homemarkets - homes can easily connect to various services. This,paired with ease of internet access, makes a good environment forsmart homes. Several countries are in a strong position to adoptthis technology, including the Scandinavian countries of Sweden,Norway, and Finland.
Cold brew coffee is a method where coffee grounds are steeped incold or room temperature water instead of hot water. The resultingdrink is less acidic than regular coffee, and proponents sayconsumers can use less sweeteners as a result. Cold brew coffeeties into the rise of specialty coffee shops in the United States,as companies look to offer craft options to consumers.
When looking at away-from-home tissue products, developedmarkets do not offer much growth as many of the markets are alreadysaturated. Manufacturers should be examining the growth ofcorrelating industries to examine new areas for growth, especiallyin the consumer foodservice industry. Monitoring growth in thefoodservice industry can give away-from-home tissue companies abetter understanding of where consumers are spending their moneyand opportunities for away-from-home tissue products. In thispo...
At its annual developer's conference, Facebook announced it would add Chat bots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger app. Retailers need to be aware that users cannot pay using a chat bot yet, although that functionality will likely be added soon. Currently, the bots function as search engines and are able to add interactivity but lack flexibility in regards to ...
Emerging markets such as Thailand, the Philippines and Indonesia are among key targets for online grocery retailers, mainly due to their large populations. There are 200 million mobile subscribers in those countries alone, more than enough to justify the expansion of online grocery services. Happyfresh, one such service, recently expanded into the Philippines and currently targets homemakers and the younger generation. The key for Happyfresh is getting an order to a customer within one hour or l...
Single people, or singletons as they are called, are single people who are living by themselves at home - a single person household. These households are growing faster than any other type of demographic, and therefore must be catered to by companies. Singletons tend to be very in-trend, and therefore pay attention to fashion, technology and lifestyle choices. However, singletons don't have combined spending power, and seek out certain budget items, such as food, in order to fulfill their l...