Episode description
When looking at away-from-home tissue products, developedmarkets do not offer much growth as many of the markets are alreadysaturated. Manufacturers should be examining the growth ofcorrelating industries to examine new areas for growth, especiallyin the consumer foodservice industry. Monitoring growth in thefoodservice industry can give away-from-home tissue companies abetter understanding of where consumers are spending their moneyand opportunities for away-from-home tissue products. In thispodcast, Elizabeth Friend, Consumer Foodservice Strategy Analyst,explains how to use Euromonitor's consumer foodservice data topinpoint growth markets for away-from-home tissue companies.